The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Branded Content / Online
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Branded Content / Online
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Category: Branded Content / Online
Mike & Ike breakup
Agency: Nail Communications / Providence
Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Branded Content / Online
Uncle Drew
Agency: The Marketing Arm/Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Branded Content / Online
Serenade Live Event
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Branded Content / Online
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Branded Content / Online
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me
Agency: CP+B / Boulder
Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Consumer Campaign
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Discovered
Agency: Amusement Park Entertainment / Santa Monica
Client: Intel/Microsoft Category: Branded Content / Games
Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Branded Content / Games
Award:
2013 Advertising Merit Award
Agency:
Naked Communications / Cremorne
Client:
Transport Accident Commission
Title:
How we turned broadcast radio into social media to get loved ones #homesafely
Category:
Public Service / Radio - Campaign
Annual ID:
13558R
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Branded Content / Online
Annual ID:
13433T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Annual ID:
13434T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Annual ID:
13435T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Annual ID:
13436T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Annual ID:
13437T
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Annual ID:
13438T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Branded Content / Online
Annual ID:
13439T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Aurora Flores
Category:
Branded Content / Online
Annual ID:
13440T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Karen Gustin
Category:
Branded Content / Online
Annual ID:
13441T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Branded Content / Online
Annual ID:
13442T
Award:
2013 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel
Title:
Hot Wheels For Real Part II
Category:
Branded Content / Online
Annual ID:
13443T
Award:
2013 Advertising Merit Award
Agency:
Nail Communications / Providence
Client:
Nail Communications
Title:
Mike & Ike breakup
Category:
Branded Content / Online
Annual ID:
13444T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Annual ID:
13445T
Award:
2013 Advertising Merit Award
Agency:
The Marketing Arm/Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Branded Content / Online
Annual ID:
13446T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
BUILT by eBay
Category:
Branded Content / Online
Annual ID:
13447T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Serenade Live Event
Category:
Branded Content / Online
Annual ID:
13448T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Branded Content / Online
Annual ID:
13449T
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Branded Content / Online
Annual ID:
13507T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Frank's Kayak
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13485G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13486G
Award:
2013 Advertising Merit Award
Agency:
Bv Mccann Erickson / Bucharest
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13487G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13488G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB - Monteith's
Title:
Sorry about the twigs, folks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13489G
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
Pardon Me
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13490G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13491G
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
No Bollocks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13492G
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imagination
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13493G
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13494G
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13495G
Award:
2013 Advertising Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Annual ID:
13511R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Action
Category:
Consumer Radio / Single
Annual ID:
13512R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Adult
Category:
Consumer Radio / Single
Annual ID:
13513R
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Annual ID:
13514R
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Duesseldorf
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Annual ID:
13515R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 LLC / New York
Client:
Ragu
Title:
Shoes
Category:
Consumer Radio / Single
Annual ID:
13516R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Roll Call
Category:
Consumer Radio / Single
Annual ID:
13517R
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Annual ID:
13518R
Award:
2013 Advertising Merit Award
Agency:
Dare / Vancouver
Client:
Bc Honda Dealers
Title:
In Reverse
Category:
Consumer Radio / Single
Annual ID:
13519R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Annual ID:
13520R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Heart Tokens
Category:
Consumer Radio / Single
Annual ID:
13521R
Award:
2013 Advertising Merit Award
Agency:
Grabarz & Partner, Hamburg / Hamburg
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Annual ID:
13522R
Award:
2013 Advertising Merit Award
Agency:
Republik Advertising / Auckland
Client:
Microsoft NZ - Xbox 360
Title:
Morning
Category:
Consumer Radio / Single
Annual ID:
13523R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Annual ID:
13527R
Award:
2013 Advertising Merit Award
Agency:
Amusement Park Entertainment / Santa Monica
Client:
Intel/Microsoft
Title:
Discovered
Category:
Branded Content / Games
Annual ID:
13450T
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Flash
Category:
Branded Content / Games
Annual ID:
13451T
Award:
2013 Advertising Merit Award
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Branded Content / Games
Annual ID:
13452T