The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral Design / Posters - Series
Handcraft
Agency: TokyuAgency / Tokyo
Client: Tokyo Midtown Management Co. Category: Collateral Design / Posters - Series
Sugiura "Utsuwa" Kobo
Agency: TUGBOAT / Tokyo
Client: Atelier Sugiura Category: Collateral Design / Posters - Series
Dripp Coffee Shop
Agency: Turner Duckworth Design / London/San Francisco
Client: Dripp Category: Collateral Design / Posters - Series
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
The BlueMotion Label
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Design Does / Design for the Greater Good
Helping Hands
Agency: Ogilvy Germany / Duesseldorf
Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Design Does / Design for the Greater Good
Creative Cultures: The Singapore Showcase
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Book Cover Design
20th Birthday Music Video
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum
Agency: DDB / Johannesburg
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology
Agency: Dentsu / Tokyo
Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris
Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images
Agency: Snøhetta Design & Anti / Oslo
Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Shoelace Business Card
Agency: Ageisobar / São Paulo
Client: Adidas Category: Collateral Design / Point of Purchase and In-Store - Single
Kanamono Art
Agency: Cosmos / Tokyo
Client: Seibundo Shinkosha Category: Collateral Design / Point of Purchase and In-Store - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Merit Award
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral Design / Posters - Series
Annual ID:
13104D
Award:
2013 Design Merit Award
Agency:
TokyuAgency / Tokyo
Client:
Tokyo Midtown Management Co.
Title:
Handcraft
Category:
Collateral Design / Posters - Series
Annual ID:
13105D
Award:
2013 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Atelier Sugiura
Title:
Sugiura "Utsuwa" Kobo
Category:
Collateral Design / Posters - Series
Annual ID:
13106D
Award:
2013 Design Merit Award
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Dripp
Title:
Dripp Coffee Shop
Category:
Collateral Design / Posters - Series
Annual ID:
13107D
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Arms Trade Treaty
Category:
Public Service / Posters - Series
Annual ID:
13234D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Annual ID:
13235D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Annual ID:
13236D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Design Does / Design for the Greater Good
Annual ID:
13275D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Duesseldorfer Tafel
Title:
Helping Hands
Category:
Design Does / Design for the Greater Good
Annual ID:
13276D
Award:
2013 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Design Does / Design for the Greater Good
Annual ID:
13277D
Award:
2013 Design Merit Award
Agency:
HJGHER / Singapore
Client:
Underscore
Title:
Creative Cultures: The Singapore Showcase
Category:
Publication Design / Book Cover Design
Annual ID:
13211D
Award:
2013 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
20th Birthday Music Video
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13218D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13219D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13220D
Award:
2013 Design Merit Award
Agency:
DDB / Johannesburg
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13221D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13222D
Award:
2013 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13223D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius "Hum"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13224D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design & Anti / Oslo
Client:
DNB
Title:
DNB Moving Brand Images
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13225D
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV REBRAND 2011
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13226D
Award:
2013 Design Merit Award
Agency:
Ageisobar / São Paulo
Client:
Adidas
Title:
Shoelace Business Card
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13108D
Award:
2013 Design Merit Award
Agency:
Cosmos / Tokyo
Client:
Seibundo Shinkosha
Title:
Kanamono Art
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13109D