The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now Category: Brand Identity / Logo Design
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Craft / Photography - Series
Create.
Agency: cosmos / Tokyo
Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Craft / Animation - Single
mt ex sendai
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
State-by-State
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
SVA Senior Library 2012
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Love and Water Video
Agency: BeijingManXiangYaTianAdvertising / Beijing
Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
MTV EMA 2012
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
Local Sightings
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Brand Identity / Logo Design
Sunshine Pet Rain Gear
Agency: JC ART+DESIGN / Shanghai
Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Logo Design
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Logo Design
Belize Logo
Agency: Olson / Minneapolis
Client: BelizeTourism Board Category: Brand Identity / Logo Design
Holiday Projection
Agency: iris Worldwide / New York
Client: Saks Fifth Avenue Category: Collateral Design / Outdoor - Single
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special / Auckland
Client: OOB Organic Category: Package Design / Single or Series
The Fruit
Agency: Dentsu / Tokyo
Client: The Yoshida Hideo Memorial Foundation Advertising Museum Category: Craft / Photography - Series
Alice (In Wonderland)
Agency: Design Army / Washington, DC
Client: The Washington Ballet Category: Craft / Photography - Series
Everyone Has a Great Photograph In Them
Agency: Leo Burnett London / London
Client: Renaissance Photography Prize Category: Craft / Photography - Series
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Design Does / Design for the Greater Good
Annual ID:
13074D
Award:
2013 Design Silver Pencil
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
SIFFtacular
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13052D
Award:
2013 Design Silver Pencil
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13008D
Award:
2013 Design Bronze Pencil
Agency:
BBH India / Mumbai
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Annual ID:
13029D
Award:
2013 Design Bronze Pencil
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Annual ID:
13014D
Award:
2013 Design Bronze Pencil
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Annual ID:
13064D
Award:
2013 Design Bronze Pencil
Agency:
cosmos / Tokyo
Client:
Takezasado
Title:
Create.
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13068D
Award:
2013 Design Bronze Pencil
Agency:
Alt Group / Auckland
Client:
Silo Theatre
Title:
Silo Theatre identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13027D
Award:
2013 Design Bronze Pencil
Agency:
Three & Co. / Osaka
Client:
Saison Deli Cafe
Title:
Saison Deli Cafe
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13012D
Award:
2013 Design Bronze Pencil
Agency:
DDB / New York
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Annual ID:
13063D
Award:
2013 Design Bronze Pencil
Agency:
Party / Tokyo
Client:
COG LAB
Title:
Kanji City - Kyoto
Category:
Craft / Animation - Single
Annual ID:
13071D
Award:
2013 Design Bronze Pencil
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
SIFFtacular
Category:
Craft / Animation - Single
Annual ID:
13072D
Award:
2013 Design Bronze Pencil
Agency:
iyamadesign / Tokyo
Client:
Kamoi Kakoshi Co.
Title:
mt ex sendai
Category:
Spatial Design / Indoor Spaces
Annual ID:
13036D
Award:
2013 Design Bronze Pencil
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Brand Standards Map
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13024D
Award:
2013 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Human Rights Campaign
Title:
Growing up LGBT in America
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13021D
Award:
2013 Design Bronze Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13022D
Award:
2013 Design Bronze Pencil
Agency:
Atelier Bruckner / Stuttgart
Client:
Peopleworks Promotion Co.
Title:
GS Caltex Pavillion. Energy Field
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13039D
Award:
2013 Design Bronze Pencil
Agency:
Bloomberg Visual Data / New York
Client:
Bloomberg
Title:
State-by-State
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13049D
Award:
2013 Design Bronze Pencil
Agency:
Clemenger BBDO / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13050D
Award:
2013 Design Bronze Pencil
Agency:
Visual Arts Press / New York
Client:
School of Visual Arts
Title:
SVA Senior Library 2012
Category:
Self-Promotion / Single or Series
Annual ID:
13033D
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13018D
Award:
2013 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Annual ID:
13003D
Award:
2013 Design Bronze Pencil
Agency:
BeijingManXiangYaTianAdvertising / Beijing
Client:
M.A.C Cosmetics
Title:
Love and Water Video
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13056D
Award:
2013 Design Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Collateral Design / Posters - Series
Annual ID:
13007D
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Annual ID:
13059D
Award:
2013 Design Bronze Pencil
Agency:
DraftFCB / Cape Town
Client:
Engen
Title:
Engen Calendar Fire Blanket
Category:
Design Does / Design for the Greater Good
Annual ID:
13075D
Award:
2013 Design Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13053D
Award:
2013 Design Bronze Pencil
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13009D
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Broadcast and Moving Image / Title Sequences - Television and Film
Annual ID:
13230D
Award:
2013 Design Merit Award
Agency:
Breathing Space / Mumbai
Client:
Kapil Gurav
Title:
Cactus
Category:
Brand Identity / Logo Design
Annual ID:
13153D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Local Sightings
Category:
Brand Identity / Logo Design
Annual ID:
13154D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
Sunshine Pet Rain Gear Company
Title:
Sunshine Pet Rain Gear
Category:
Brand Identity / Logo Design
Annual ID:
13155D
Award:
2013 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Logo Design
Annual ID:
13156D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
bonnyColArt Co.
Title:
Liquitex Art Prize 2012
Category:
Brand Identity / Logo Design
Annual ID:
13157D
Award:
2013 Design Merit Award
Agency:
Olson / Minneapolis
Client:
BelizeTourism Board
Title:
Belize Logo
Category:
Brand Identity / Logo Design
Annual ID:
13158D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Flux
Title:
Flux Identity
Category:
Brand Identity / Logo Design
Annual ID:
13159D
Award:
2013 Design Merit Award
Agency:
iris Worldwide / New York
Client:
Saks Fifth Avenue
Title:
Holiday Projection
Category:
Collateral Design / Outdoor - Single
Annual ID:
13116D
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special / Auckland
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
The Yoshida Hideo Memorial Foundation Advertising Museum
Title:
The Fruit
Category:
Craft / Photography - Series
Annual ID:
13255D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
The Washington Ballet
Title:
Alice (In Wonderland)
Category:
Craft / Photography - Series
Annual ID:
13256D
Award:
2013 Design Merit Award
Agency:
Leo Burnett London / London
Client:
Renaissance Photography Prize
Title:
Everyone Has a Great Photograph In Them
Category:
Craft / Photography - Series
Annual ID:
13257D
