The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Corporate Website
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza Category: Websites / E-Commerce
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single
Quattro Experience
Agency: Zulu Alpha Kilo / Toronto
Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single
The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Guitar Pee
Agency: AlmapBBDO / São Paulo
Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Bing It On
Agency: CP+B / Boulder
Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Before and After
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single
Seal of Mine
Agency: cccdi / Hong Kong
Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Shower
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sunny Sale
Agency: Cheil Worldwide / Seoul
Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single
The EVOC Indestructible Billboard
Agency: Publicis / Munich
Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single
Delite-O-Matic
Agency: Clemenger BBDO / Adelaide
Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single
Yes, Virginia The Musical
Agency: JWT / New York
Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single
Green Picks Recycle Machine
Agency: LDC / São Paulo
Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Dance to Draw X AF1
Agency: Ogilvy & Mather / Taipei
Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single
Nike Fuel Station
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Ugokidase Tokyo
Agency: AKQA / London
Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single
PUMA iPad Wall
Agency: kbs+ Spies & Assassins / New York
Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single
Unlimited Love Billboard
Agency: Leo Burnett / Chicago
Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Environmental/Experiential - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
LYNX Anarchy
Agency: Soap Creative / Sydney
Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
CataCombo Sound System
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Websites / Services
Dare to Stamp Out Hunger
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Church Category: Websites / Services
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
www.fiat500.de
Agency: Leo Burnett / Duesseldorf
Client: Fiat Germany Category: User Experience Design / Usability
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: User Experience Design / Usability
Mashable iPad App
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design / Usability
The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13027N
Award:
2013 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13052N
Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13053N
Award:
2013 Interactive Bronze Pencil
Agency:
TBWA / Helsinki
Client:
Adidas
Title:
adidas Window Shopping
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
13032N
Award:
2013 Interactive Bronze Pencil
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13067N
Award:
2013 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Lincoln
Category:
Websites / Corporate Website
Annual ID:
13010N
Award:
2013 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13065N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Annual ID:
13125N
Award:
2013 Interactive Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13173N
Award:
2013 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Audi
Title:
Quattro Experience
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13174N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13175N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Magazine
Title:
Guitar Pee
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13176N
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Bing
Title:
Bing It On
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13177N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Before and After
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13178N
Award:
2013 Interactive Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13179N
Award:
2013 Interactive Merit Award
Agency:
cccdi / Hong Kong
Client:
CCC APPS
Title:
Seal of Mine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13180N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13181N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13182N
Award:
2013 Interactive Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Emart
Title:
Sunny Sale
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13183N
Award:
2013 Interactive Merit Award
Agency:
Publicis / Munich
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13184N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Adelaide
Client:
Fantastic Snacks
Title:
Delite-O-Matic
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13185N
Award:
2013 Interactive Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13186N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13187N
Award:
2013 Interactive Merit Award
Agency:
JWT / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13188N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks Recycle Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13189N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13190N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Taipei
Client:
NIKE
Title:
Dance to Draw X AF1
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13191N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Station
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13192N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Japan
Title:
Ugokidase Tokyo
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13193N
Award:
2013 Interactive Merit Award
Agency:
kbs+ Spies & Assassins / New York
Client:
PUMA
Title:
PUMA iPad Wall
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13194N
Award:
2013 Interactive Merit Award
Agency:
Stinkdigital / London
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13195N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Unlimited Love Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13196N
Award:
2013 Interactive Merit Award
Agency:
TAXI Montreal / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13197N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13198N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13199N
Award:
2013 Interactive Merit Award
Agency:
Soap Creative / Sydney
Client:
Unilever
Title:
LYNX Anarchy
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13200N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Websites / Services
Annual ID:
13136N
Award:
2013 Interactive Merit Award
Agency:
Buzzman / Paris
Client:
MTV Mobile Europe
Title:
Gif me more party
Category:
Websites / Services
Annual ID:
13137N
Award:
2013 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
CataCombo Sound System
Category:
Websites / Services
Annual ID:
13138N
Award:
2013 Interactive Merit Award
Agency:
DDB / Chicago
Client:
State Farm
Title:
Chaos In Your Town
Category:
Websites / Services
Annual ID:
13139N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Church
Title:
Dare to Stamp Out Hunger
Category:
Websites / Services
Annual ID:
13140N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13160N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Annual ID:
13356N
Award:
2013 Interactive Merit Award
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Usability
Annual ID:
13357N
Award:
2013 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable iPad App
Category:
User Experience Design / Usability
Annual ID:
13358N
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
The Upgradable Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13165N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Spill Take Over
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13166N
Award:
2013 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Passage du D?sir
Title:
Scrolling for pleasure
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13167N