The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Pathfinder Kinect Experience
Agency: Critical Mass / Calgary
Client: Nissan Category: Brand Transformation / Single
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Artie's Journey
Agency: 180LA / Santa Monica
Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film
Agency: Whybin\TBWA / Sydney
Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video
Agency: Rethink / Vancouver
Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Online Films & Video / Short Form - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Online Films & Video / Short Form - Single
Office Love
Agency: BBH / New York
Client: Unilever Category: Online Films & Video / Short Form - Single
Princess
Agency: Dare / Vancouver
Client: Whistler Film Festival Category: Online Films & Video / Short Form - Single
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection
Agency: 84.Paris / Paris
Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint
Agency: Team One / El Segundo
Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter
Agency: 360i / New York
Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal
Agency: Havas WW SF / San Francisco
Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture
Agency: TAXI Canada / Toronto
Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
While You Were Off
Agency: BBH / New York + BBH Labs / New York
Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb
Agency: AKQA / London
Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv
Client: Borjomi Category: Websites / Consumer Goods
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Websites / Consumer Goods
The Evolution Car
Agency: Forsman & Bodenfors / Gothenburg
Client: PREEM Category: Websites / Consumer Goods
Launch site on eBay
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Websites / Consumer Goods
The Princess and the Finger
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Websites / Consumer Goods
Pinata Anatomy
Agency: Carmichael Lynch / Minneapolis
Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign
Agency: kbs+ / New York
Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth
Agency: SapientNitro / Miami Beach
Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13168N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13169N
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13214N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Kirin Brewery
Title:
SPARKLE YOUR IMAGINATION
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13215N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Brand Transformation / Single
Annual ID:
13329N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Pathfinder Kinect Experience
Category:
Brand Transformation / Single
Annual ID:
13330N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13331N
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Rav4 - No Time to Waste!
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
13172N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13151N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13152N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Nissan GT Academy
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13153N
Award:
2013 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Annual ID:
13227N
Award:
2013 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13228N
Award:
2013 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Artie's Journey
Category:
Online Films & Video / Short Form - Single
Annual ID:
13229N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Online Films & Video / Short Form - Single
Annual ID:
13230N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
M.J Bale
Title:
Grazed on Greatness - Viral Film
Category:
Online Films & Video / Short Form - Single
Annual ID:
13231N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Molson Canadian
Title:
Canthem Online Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13232N
Award:
2013 Interactive Merit Award
Agency:
Stinkdigital / London
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Online Films & Video / Short Form - Single
Annual ID:
13233N
Award:
2013 Interactive Merit Award
Agency:
Weapon7 / London
Client:
Smart
Title:
Skate Fortwo
Category:
Online Films & Video / Short Form - Single
Annual ID:
13234N
Award:
2013 Interactive Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Online Films & Video / Short Form - Single
Annual ID:
13235N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Office Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
13236N
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
Whistler Film Festival
Title:
Princess
Category:
Online Films & Video / Short Form - Single
Annual ID:
13237N
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13170N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Scroll Up
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13171N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13203N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13204N
Award:
2013 Interactive Merit Award
Agency:
84.Paris / Paris
Client:
Google Cultural Institute - Ch?teau de Versailles
Title:
Chaos to Perfection
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13205N
Award:
2013 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
CinePrint
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13206N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13207N
Award:
2013 Interactive Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
The Great American Bacon Barter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13208N
Award:
2013 Interactive Merit Award
Agency:
Havas WW SF / San Francisco
Client:
Sony
Title:
Twisted Metal
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13209N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
TELUS Mobility
Title:
Big Picture
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13210N
Award:
2013 Interactive Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13211N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13212N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13213N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York + BBH Labs / New York
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13157N
Award:
2013 Interactive Merit Award
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13158N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Viacom International Media Networks
Title:
MTV Under The Thumb
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13159N
Award:
2013 Interactive Merit Award
Agency:
Vitro / San Diego
Client:
ASICS
Title:
Stop At Never
Category:
Websites / Consumer Goods
Annual ID:
13112N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather Ukraine / Kyiv
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Annual ID:
13113N
Award:
2013 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
Amphibiox
Category:
Websites / Consumer Goods
Annual ID:
13114N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Websites / Consumer Goods
Annual ID:
13115N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
PREEM
Title:
The Evolution Car
Category:
Websites / Consumer Goods
Annual ID:
13116N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Launch site on eBay
Category:
Websites / Consumer Goods
Annual ID:
13117N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
The Princess and the Finger
Category:
Websites / Consumer Goods
Annual ID:
13118N
Award:
2013 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Carmichael Collective
Title:
Pinata Anatomy
Category:
Interactive Advertising / Self-Promotion
Annual ID:
13219N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13275N
Award:
2013 Interactive Merit Award
Agency:
kbs+ / New York
Client:
BMW North America
Title:
BMW 3 Series Digital Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13276N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / Miami Beach
Client:
Chrysler
Title:
Fiat 500 Abarth
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13277N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Kirin Brewery
Title:
SPARKLE YOUR IMAGINATION
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13278N