The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Ray-Ban Ambermatic
Agency: R/GA Stockholm / New York
Client: Ray-Ban Category: Mobile Applications/Sites / Consumer Goods
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million
Agency: Grey / New York
Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Event or Live Webcast - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Online Films & Video / Event or Live Webcast - Single
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Online Films & Video / Event or Live Webcast - Single
Color Live Video Broadcast Application
Agency: McCann / New York
Client: Verizon Category: Online Films & Video / Event or Live Webcast - Single
Beat Box Academy Website
Agency: Spring / Vancouver
Client: Beat Box Academy Category: User Experience Design / Interaction Design
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: User Experience Design / Interaction Design
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design / Interaction Design
Nature Valley Trail View
Agency: McCann / New York
Client: General Mills Category: User Experience Design / Interaction Design
The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Interaction Design
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: User Experience Design / Interaction Design
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: User Experience Design / Interaction Design
LAMDASH DNA
Agency: Creators Group MAC / Tokyo
Client: Panasonic Category: User Experience Design / Interaction Design
Renault Megane CC Floride
Agency: Digitas France / Levallois Perret
Client: Renault Category: User Experience Design / Interaction Design
KNIT Like Collection
Agency: TOPPAN PRINTING CO.,LTD / Tokyo
Client: Ryohin Keikaku Category: User Experience Design / Interaction Design
Chip It!
Agency: McKinney / Durham
Client: Sherwin-Williams Category: User Experience Design / Interaction Design
Telekenise The Rainbow
Agency: Clemenger BBDO / Sydney
Client: Skittles Category: User Experience Design / Interaction Design
Looper - Official Movie Site
Agency: Sony Pictures Interactive / Culver City
Client: Sony Pictures Entertainment Worldwide Digital Marketing Category: User Experience Design / Interaction Design
First Car Story
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: User Experience Design / Interaction Design
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx Category: User Experience Design / Interaction Design
Prius c Configurator
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: User Experience Design / Interaction Design
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows Category: User Experience Design / Interaction Design
National Parks by National Geographic
Agency: Rally Interactive / Park City
Client: National Geographic Category: User Experience Design / Visual Design
Paws4Ever website
Agency: McKinney / Durham
Client: Paws4Ever Category: User Experience Design / Visual Design
The Sound of Creation
Agency: DDB & Tribal Amsterdam / Amstelveen
Client: Philips Category: User Experience Design / Visual Design
1440 Project
Agency: BBDO / Atlanta
Client: Recreational Equipment Category: User Experience Design / Visual Design
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Agency: Razorfish / New York
Client: UNIQLO Category: User Experience Design / Visual Design
This Exquisite Forest
Agency: Google Creative Lab / Tate Modern / New York
Client: Google & Tate Modern Category: Websites / Social Networks/Community
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio Category: Websites / Social Networks/Community
Nike#WinAgainstTheElements
Agency: AKQA / Shanghai
Client: Nike Category: Websites / Social Networks/Community
Brisksaber
Agency: Mekanism / San Francisco
Client: PepsiCo Category: Mobile Applications/Sites / Branded Games
Troy Davis - I am alive
Agency: Serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style
Agency: McCann Digital Israel / Tel-Aviv
Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: User Experience Design / Information Architecture
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App
Agency: 1 Trick Pony / Hammonton
Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
Trevor's Tips
Agency: Publicis Mojo / Auckland
Client: Goodman Fielder Category: Online Films & Video / Short Form - Series/Episodes
#RiseAbove
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Online Films & Video / Short Form - Series/Episodes
Meet Me Here
Agency: Lucid / Seattle
Client: Lucid Category: Online Films & Video / Short Form - Series/Episodes
Renaissance Hotels
Agency: Anomaly / New York
Client: Marriott Category: Websites / Corporate Website
[Inner] Creative
Agency: AlmapBBDO / São Paulo
Client: Panamericana Escola de Arte Category: Websites / Corporate Website
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13149N
Award:
2013 Interactive Merit Award
Agency:
R/GA Stockholm / New York
Client:
Ray-Ban
Title:
Ray-Ban Ambermatic
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13150N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13220N
Award:
2013 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Thanks A Million
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13221N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Pulse
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13222N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13223N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13224N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Get Away With It
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13225N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13226N
Award:
2013 Interactive Merit Award
Agency:
Spring / Vancouver
Client:
Beat Box Academy
Title:
Beat Box Academy Website
Category:
User Experience Design / Interaction Design
Annual ID:
13339N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Annual ID:
13340N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
User Experience Design / Interaction Design
Annual ID:
13341N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
User Experience Design / Interaction Design
Annual ID:
13342N
Award:
2013 Interactive Merit Award
Agency:
R/GA London / New York
Client:
Getty Images
Title:
The Watermark Project
Category:
User Experience Design / Interaction Design
Annual ID:
13343N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
User Experience Design / Interaction Design
Annual ID:
13344N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
User Experience Design / Interaction Design
Annual ID:
13345N
Award:
2013 Interactive Merit Award
Agency:
Creators Group MAC / Tokyo
Client:
Panasonic
Title:
LAMDASH DNA
Category:
User Experience Design / Interaction Design
Annual ID:
13346N
Award:
2013 Interactive Merit Award
Agency:
Digitas France / Levallois Perret
Client:
Renault
Title:
Renault Megane CC Floride
Category:
User Experience Design / Interaction Design
Annual ID:
13347N
Award:
2013 Interactive Merit Award
Agency:
TOPPAN PRINTING CO.,LTD / Tokyo
Client:
Ryohin Keikaku
Title:
KNIT Like Collection
Category:
User Experience Design / Interaction Design
Annual ID:
13348N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
User Experience Design / Interaction Design
Annual ID:
13349N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Skittles
Title:
Telekenise The Rainbow
Category:
User Experience Design / Interaction Design
Annual ID:
13350N
Award:
2013 Interactive Merit Award
Agency:
Sony Pictures Interactive / Culver City
Client:
Sony Pictures Entertainment Worldwide Digital Marketing
Title:
Looper - Official Movie Site
Category:
User Experience Design / Interaction Design
Annual ID:
13351N
Award:
2013 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru
Title:
First Car Story
Category:
User Experience Design / Interaction Design
Annual ID:
13352N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
User Experience Design / Interaction Design
Annual ID:
13353N
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius c Configurator
Category:
User Experience Design / Interaction Design
Annual ID:
13354N
Award:
2013 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
User Experience Design / Interaction Design
Annual ID:
13355N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
User Experience Design / Visual Design
Annual ID:
13332N
Award:
2013 Interactive Merit Award
Agency:
Rally Interactive / Park City
Client:
National Geographic
Title:
National Parks by National Geographic
Category:
User Experience Design / Visual Design
Annual ID:
13333N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Paws4Ever
Title:
Paws4Ever website
Category:
User Experience Design / Visual Design
Annual ID:
13334N
Award:
2013 Interactive Merit Award
Agency:
DDB & Tribal Amsterdam / Amstelveen
Client:
Philips
Title:
The Sound of Creation
Category:
User Experience Design / Visual Design
Annual ID:
13335N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Atlanta
Client:
Recreational Equipment
Title:
1440 Project
Category:
User Experience Design / Visual Design
Annual ID:
13336N
Award:
2013 Interactive Merit Award
Agency:
Razorfish / New York
Client:
UNIQLO
Title:
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Category:
User Experience Design / Visual Design
Annual ID:
13337N
Award:
2013 Interactive Merit Award
Agency:
Google Creative Lab / Tate Modern / New York
Client:
Google & Tate Modern
Title:
This Exquisite Forest
Category:
Websites / Social Networks/Community
Annual ID:
13141N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Social Networks/Community
Annual ID:
13142N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Social Networks/Community
Annual ID:
13143N
Award:
2013 Interactive Merit Award
Agency:
AKQA / Shanghai
Client:
Nike
Title:
Nike#WinAgainstTheElements
Category:
Websites / Social Networks/Community
Annual ID:
13144N
Award:
2013 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
PepsiCo
Title:
Brisksaber
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13145N
Award:
2013 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13216N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13217N
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Shorashim Group
Title:
Donate with Style
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13218N
Award:
2013 Interactive Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13248N
Award:
2013 Interactive Merit Award
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Information Architecture
Annual ID:
13338N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13154N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13155N
Award:
2013 Interactive Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
WNYC
Title:
Radiolab App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13156N
Award:
2013 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Goodman Fielder
Title:
Trevor's Tips
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13238N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
#RiseAbove
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13239N
Award:
2013 Interactive Merit Award
Agency:
Lucid / Seattle
Client:
Lucid
Title:
Meet Me Here
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13240N
Award:
2013 Interactive Merit Award
Agency:
Anomaly / New York
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Annual ID:
13119N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Annual ID:
13120N