The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Road Mode

Agency George Patterson Y&R / Melbourne

Client Vic Roads

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Category

Mobile Applications/Sites / Public Service/Non-Profit

Annual ID

13155N

About the Work

Too many people die why using their phones whilst driving. In fact, you're 23 times more likely to crash whilst texting behind the wheel.
IDEA: We created ROAD MODE- an app that saves your messages and saves your life. It turns off your phone's functionality and sends an automated text to people who text or call you when it is activated saying you'll respond when it's safe to do so- when you have stopped driving.

2013 Awards

Total Points: 5

Merit

Credits

Art Director

Ant Simmonds

Creative Director

Ben Coulson

Creative Technologist

Billy Chang

Writer

Alex Wadleton

Agency Producer

Tim Lelek

Content Strategist

Brendan Mcmahon
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