The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore Category: Gaming / Branded Mobile Games
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc Category: Non-Broadcast / Long-form
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
WWF Together
Agency: AKQA / San Francisco
Client: World Wildlife Fund Category: Branded Apps / Single
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft / Technique / Best Direction
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Modern Family
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Program or Series
A Simple Plan
Agency: Curious Film / Sydney
Client: MTV Exit Category: Television / Specials or One-time Screenings
Hashtag Killer: #FirstWorldProblems Anthem
Agency: DDB NY / New York
Client: Water is Life Category: Non-Broadcast / Short-form
Work for Will
Agency: BBDO Atlanta / Atlanta
Client: AT&T Category: Craft / Technique / Best Writing
Letters in their own words
Agency: Pereira & O'Dell / San Francisco
Client: Scrabble Category: Craft / Technique / Best Writing
The Polar Bears Movie
Agency: Creative Artists Agency / Los Angeles
Client: Coca-Cola Category: Promos / Trailer / Film
How to share SMART - INsight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Non-Broadcast / Long-form
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity Category: Experiential / Single
Hover Car
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volskawagen Group China Category: User Generated Content / Single
Abductionary
Agency: DOJO / San Francisco
Client: DOJO/Abductionary Category: Gaming / Online gaming
Eco Technology
Agency: DENTSU INC. / Tokyo
Client: Panasonic Category: Craft / Technique / Best Animation
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Film / Documentaries - Shorts
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Branded Apps / Single
Will and George Come to Life
Agency: Arc Worldwide / Chicago
Client: Chicago Shakespeare Theater Category: Experiential
The Street House
Agency: Leo Burnett, Toronto / Toronto
Client: Raising The Roof Category: Experiential
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Creative Use of Music Supporting A Brand
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Creative Use of Music Supporting A Brand
tunatunes
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Followfish Category: Creative Use of Music Supporting A Brand
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson Category: Craft / Technique / Best Editing
The talking window
Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single
21 Jump Street - Stakeout
Agency: MTV / New York
Client: Sony Pictures, MTV Category: Custom Content / Co-Promotions
Heisman House
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Custom Content / Co-Promotions
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Beijing Lab / Beijing
Client:
GM Encore
Title:
Hide 'n' Seek
Category:
Gaming / Branded Mobile Games
Annual ID:
13023E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Annual ID:
13052E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc
Title:
Hot Wheels For Real Part II
Category:
Non-Broadcast / Long-form
Annual ID:
13033E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Annual ID:
13043E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
User Generated Content / Single
Annual ID:
13055E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
MediaCom / New York
Client:
Volkswagen
Title:
The Beetle Shark Cage
Category:
Television / Reality/Unscripted
Annual ID:
13003E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
The GW Medical Faculty Associates / Washington
Client:
The GW Medical Faculty Associates
Title:
Let Us Begin
Category:
Film / Documentaries - Shorts
Annual ID:
13013E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
LAIKA/house / Portland
Client:
LAIKA Entertaiment
Title:
ParaNorman End Credit Sequence
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13016E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
AKQA / San Francisco
Client:
World Wildlife Fund
Title:
WWF Together
Category:
Branded Apps / Single
Annual ID:
13027E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Annual ID:
13008E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Annual ID:
13058E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Annual ID:
13048E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Annual ID:
13049E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Brand Arc / Los Angeles
Client:
Toyota
Title:
Modern Family
Category:
Television / Program or Series
Annual ID:
13001E
Award:
2013 Branded Entertainment Merit Award
Agency:
Curious Film / Sydney
Client:
MTV Exit
Title:
A Simple Plan
Category:
Television / Specials or One-time Screenings
Annual ID:
13065E
Award:
2013 Branded Entertainment Merit Award
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems Anthem
Category:
Non-Broadcast / Short-form
Annual ID:
13070E
Award:
2013 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
PepsiCo
Title:
Brisksaber
Category:
Gaming / Branded Mobile Games
Annual ID:
13068E
Award:
2013 Branded Entertainment Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
AT&T
Title:
Work for Will
Category:
Craft / Technique / Best Writing
Annual ID:
13086E
Award:
2013 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Scrabble
Title:
Letters in their own words
Category:
Craft / Technique / Best Writing
Annual ID:
13087E
Award:
2013 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Coca-Cola
Title:
The Polar Bears Movie
Category:
Promos / Trailer / Film
Annual ID:
13084E
Award:
2013 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Non-Broadcast / Long-form
Annual ID:
13071E
Award:
2013 Branded Entertainment Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to share SMART - INsight
Category:
Non-Broadcast / Long-form
Annual ID:
13072E
Award:
2013 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
Experiential / Single
Annual ID:
13078E
Award:
2013 Branded Entertainment Merit Award
Agency:
john st. / Toronto
Client:
Stanfield's
Title:
The Gitchikker
Category:
Experiential / Single
Annual ID:
13079E
Award:
2013 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Frankfurt / Frankfurt
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Annual ID:
13080E
Award:
2013 Branded Entertainment Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volskawagen Group China
Title:
Hover Car
Category:
User Generated Content / Single
Annual ID:
13085E
Award:
2013 Branded Entertainment Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO/Abductionary
Title:
Abductionary
Category:
Gaming / Online gaming
Annual ID:
13067E
Award:
2013 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Technique / Best Animation
Annual ID:
13088E
Award:
2013 Branded Entertainment Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Film / Documentaries - Shorts
Annual ID:
13066E
Award:
2013 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Norton
Title:
Top Search Result
Category:
Branded Apps / Single
Annual ID:
13069E
Award:
2013 Branded Entertainment Merit Award
Agency:
Arc Worldwide / Chicago
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Annual ID:
13076E
Award:
2013 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Annual ID:
13077E
Award:
2013 Branded Entertainment Merit Award
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13073E
Award:
2013 Branded Entertainment Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13074E
Award:
2013 Branded Entertainment Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Followfish
Title:
tunatunes
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13075E
Award:
2013 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Annual ID:
13089E
Award:
2013 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day, New York / New York
Client:
Jameson
Title:
Iron Horse
Category:
Craft / Technique / Best Editing
Annual ID:
13090E
Award:
2013 Branded Entertainment Merit Award
Agency:
BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client:
Sky Deutschland GmbH & Co. KG
Title:
The talking window
Category:
Best Branded Content Channel / Single
Annual ID:
13083E
Award:
2013 Branded Entertainment Merit Award
Agency:
MTV / New York
Client:
Sony Pictures, MTV
Title:
21 Jump Street - Stakeout
Category:
Custom Content / Co-Promotions
Annual ID:
13081E