The One Show
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Category
Experiential / Single
Annual ID
13080E
About the Work
BRIEFING
Create awareness around the Senckenberg World of Biodiversity in Frankfurt. The museum not only hosts one of the biggest dinosaur bones collections in Europe but has a lot more to offer.
IDEA
The idea was to create an engaging stunt event via an unconventional ambient device: We specially produced a real size T Rex fibula bone replica and hired a trained dog carrying it through the main pedestrian areas of Frankfurt. We spread hundreds of flyers to the amused people having fun and taking pictures and raised attention and good mood around the initiative across town.
RESULT
In the days after the event, the amount of visitors to the museum almost doubled.
Blogs and press gave the event further media coverage and visibility beyond city limits, helping creating further awereness and good vibes around the Museum.
Create awareness around the Senckenberg World of Biodiversity in Frankfurt. The museum not only hosts one of the biggest dinosaur bones collections in Europe but has a lot more to offer.
IDEA
The idea was to create an engaging stunt event via an unconventional ambient device: We specially produced a real size T Rex fibula bone replica and hired a trained dog carrying it through the main pedestrian areas of Frankfurt. We spread hundreds of flyers to the amused people having fun and taking pictures and raised attention and good mood around the initiative across town.
RESULT
In the days after the event, the amount of visitors to the museum almost doubled.
Blogs and press gave the event further media coverage and visibility beyond city limits, helping creating further awereness and good vibes around the Museum.
2013 Awards
Total Points: 5
Merit
Credits
Production Company
G+K Filmproduktions AG
Art Director
Andre Sendel
Creative Director
Jorg Riommi
Designer
Henrik Scheib
Producer
Rene Piroth
Writer
Gisela Schmitz
Agency Producer
Iris Teubert
Michael Maximilian Maschke
Content Strategist
Lars Bendels
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