The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
AXE SUPER SENSORIES
Agency: BBH / London
Client: Axe Category: Consumer Television / 60 Second - Campaign
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions
Agency: DDB / Chicago
Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous
Agency: DraftFCB Argentina / Buenos Aires
Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite
Agency: Droga5 / New York
Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV
Agency: Saatchi & Saatchi / New York
Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Candidates Affair
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans
Agency: BETC / Paris
Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New
Agency: DDB Brasil / São Paulo
Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time
Agency: Google Creative Lab / New York
Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13412T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
How to Change Cars Forever
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13413T
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13349T
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13373T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
KAYAK - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13374T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :30 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13375T
Award:
2013 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13376T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13377T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13378T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13379T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Approved TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13380T
Award:
2013 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Skittles
Title:
Skittles Afflictions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13381T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Piero SAIC
Title:
Somniferous
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13382T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Kraft
Title:
Mel the Milkbite
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13383T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 1
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13384T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Worse Than, Better Than
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13385T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Capri Sun
Title:
Capri Sun TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13386T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Taste Test
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13387T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Nothing Beats First Place Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13388T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13352T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13353T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13354T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13355T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13356T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Annual ID:
13337T
Award:
2013 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Fuel for Fans
Category:
Consumer Television / 60 Second - Single
Annual ID:
13338T
Award:
2013 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Annual ID:
13339T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13340T
Award:
2013 Advertising Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Annual ID:
13341T
Award:
2013 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / 60 Second - Single
Annual ID:
13342T
