The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Brand Transformation / Single
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola Category: Innovation in Print / Print
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Innovation in Outdoor / Outdoor
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
The Hamster
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Award:
2014 Advertising Bronze Pencil
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140530A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140670A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140981A
Award:
2014 Advertising Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140811A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140713A
Award:
2014 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Annual ID:
141186A
Award:
2014 Advertising Bronze Pencil
Agency:
Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140195A
Award:
2014 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Digital Direct Marketing / Mobile
Annual ID:
140821A
Award:
2014 Advertising Bronze Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
If We Made It
Category:
Brand Transformation / Single
Annual ID:
140372A
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Annual ID:
140256A
Award:
2014 Advertising Bronze Pencil
Agency:
Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Annual ID:
141258A
Award:
2014 Advertising Bronze Pencil
Agency:
Digitas / New York
Client:
Motorola
Title:
Moto X Interactive Print
Category:
Innovation in Print / Print
Annual ID:
140351A
Award:
2014 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
140371A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140678A
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141265A
Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A
Award:
2014 Advertising Bronze Pencil
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140547A
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141057A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
HOT WHEELS SAFARI SERIES
Category:
Collateral / Posters - Single
Annual ID:
140905A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140886A
Award:
2014 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140370A
Award:
2014 Advertising Bronze Pencil
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140801A
Award:
2014 Advertising Bronze Pencil
Agency:
DDB Group / Singapore
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140286A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Annual ID:
140418A
Award:
2014 Advertising Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Annual ID:
141287A
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
140041A
Award:
2014 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
THE GOOD GUYS CHRISTMAS
Category:
Public Service / Political - Video / Television - Campaign
Annual ID:
140438A
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141056A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Annual ID:
140409A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140982A
Award:
2014 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Hamster
Category:
Non-Broadcast / Online
Annual ID:
140437A
Award:
2014 Advertising Bronze Pencil
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140478A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140416A
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Juice / Bangkok
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140257A
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140042A
Award:
2014 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140111A
Award:
2014 Advertising Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Annual ID:
140219A
Award:
2014 Advertising Bronze Pencil
Agency:
GarnierBBDO / San Jose
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140448A
Award:
2014 Advertising Bronze Pencil
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Experiential Advertising / Installations
Annual ID:
140391A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140879A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140931A
Award:
2014 Advertising Bronze Pencil
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140505A
Award:
2014 Advertising Bronze Pencil
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140606A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140417A