The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / :20 and Under - Single
Annual ID
141265A
About the Work
Here you are, on the cusp of manhood, a young man about to transition into maturity and enjoy all the perks of not being a kid anymore. But there's one person who doesn?t want you to become a man?your mom. Instead of seeing the man you?re becoming, she only sees the little boy she raised. And she wants to keep you a boy for as long as she can. She doesn?t want you to smell like a man, because then you?ll meet a woman who will steal you away forever. This campaign features those moms who will stop at nothing (including singing) to prevent their sons from becoming men with Old Spice.
2014 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Wieden+Kennedy / Portland
Production Company
MJZ / Los Angeles
HutchCo / Los Angeles
The Mill / Los Angeles
Walker / Portland
Barking Owl / Los Angeles
Art Director
Ruth Bellotti
Composer
Brad Neely
Creative Director
Jason Bagley
Craig Allen
Tim Davies
Ryley Brown
Director
Steve Ayson
Editor
Jim Hutchins
Executive Creative Director
Susan Hoffman
Joe Staples
Producer
Emma Wilcockson
Jane Hutchins
Arielle Davis
Sue Troyan
Adam Reeb
Sara Matarazzo
Whitney Fromholtz
Sound Designer
Brock Babcock
Writer
Justine Armour
David Povill
Agency Producer
Lindsay Reed
Creative Team
Mark Hall
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