The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Self-Promotion / Single or Series
Listen to David
Agency: Ogilvy Germany
Client: Ogilvy Germany Category: Self-Promotion / Single or Series
David Martin Poster
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Self-Promotion / Single or Series
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland
Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series
Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born
Agency: McCann / Melbourne
Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
TUI Beer Plumber
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Departure Roulette Roadshow
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
The Glad Tent
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single
The Centaur
Agency: DDB / Paris
Client: Honda Category: Outdoor / Outdoor Installations and Ambient - Single
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Outdoor / Outdoor Installations and Ambient - Single
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Outdoor / Outdoor Installations and Ambient - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio Craft / Scriptwriting
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Every tree has a story - Lennon
Agency: Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio Craft / Scriptwriting
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Hashtag Killer
Agency: DDB / New York
Client: WATERisLIFE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Choose One
Agency: GREY Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: GREENPEACE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Public Service Experiential Advertising / Experiential
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Public Service Experiential Advertising / Experiential
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service Experiential Advertising / Experiential
Same Sex Marriage
Agency: Ogilvy Paris / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service Experiential Advertising / Experiential
OR
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Dollar Cravings Menu
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Radio / Consumer - Campaign
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting.
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside
Agency: Ogilvy & Mather / London
Client: Philips Category: Radio / Consumer - Campaign
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Award:
2014 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Self-Promotion / Single or Series
Annual ID:
140831A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Ogilvy Germany
Title:
Listen to David
Category:
Self-Promotion / Single or Series
Annual ID:
140943A
Award:
2014 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
David Martin Poster
Category:
Self-Promotion / Single or Series
Annual ID:
141204A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Samurai
Category:
Newspaper / Small Space Print - Single
Annual ID:
140947A
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140101A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140230A
Award:
2014 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Unicef
Title:
Food Photos Save Lives
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140360A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140380A
Award:
2014 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140441A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140490A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140691A
Award:
2014 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Macquarie Dictionary
Title:
Phubbing - A Word Is Born
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140788A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140819A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140935A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140989A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Beer
Title:
TUI Beer Plumber
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141109A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Heineken
Title:
Departure Roulette Roadshow
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141254A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service / Political - Video / Cinema
Annual ID:
140690A
Award:
2014 Advertising Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
The Glad Tent
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140055A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
Honda
Title:
The Centaur
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140285A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Corporacion Batarse
Title:
ANX
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140898A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
141087A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio Craft / Scriptwriting
Annual ID:
140535A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Annual ID:
140861A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio Craft / Scriptwriting
Annual ID:
140909A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client:
Oro Verde
Title:
Every tree has a story - Lennon
Category:
Radio Craft / Scriptwriting
Annual ID:
140938A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Annual ID:
141188A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio Craft / Scriptwriting
Annual ID:
141296A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
Hashtag Killer
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140277A
Award:
2014 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Choose One
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140489A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140701A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141059A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
GREENPEACE
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141111A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141178A
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140141A
Award:
2014 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
Smart Communications
Title:
TXTBKS
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140303A
Award:
2014 Advertising Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140634A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Paris / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140986A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
OR
Category:
Radio / Consumer - Campaign
Annual ID:
140183A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Annual ID:
140293A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Dollar Cravings Menu
Category:
Radio / Consumer - Campaign
Annual ID:
140346A
Award:
2014 Advertising Merit Award
Agency:
Draftcb South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Annual ID:
140356A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo
Category:
Radio / Consumer - Campaign
Annual ID:
140772A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Annual ID:
140860A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Haunted Roads
Category:
Radio / Consumer - Campaign
Annual ID:
140881A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria Lego
Title:
Sound Pieces
Category:
Radio / Consumer - Campaign
Annual ID:
140899A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Eyes On The Inside
Category:
Radio / Consumer - Campaign
Annual ID:
140908A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Dark Beer
Title:
TUI Dark
Category:
Radio / Consumer - Campaign
Annual ID:
141108A
Award:
2014 Advertising Merit Award
Agency:
The Brand Agency / Perth
Client:
Perth Zoo
Title:
Who Am I
Category:
Radio / Consumer - Campaign
Annual ID:
141199A
Award:
2014 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Annual ID:
140134A
