The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt
Client: SKY Category: Experiential Advertising / Guerilla
Love
Agency: Bester Burke / Cape Town
Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Book
Agency: DDB Canada / Vancouver
Client: Big Brothers of Greater Vancouver Category: Public Service / Political - Video / Television - Single
Ed
Agency: Grey / New York + Harvest / New York
Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Nathalie
Agency: Publicis Conseil / Paris
Client: Institut de France Category: Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Annual ID:
140950A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Annual ID:
141282A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Annual ID:
141283A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140944A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Annual ID:
140848A
Award:
2014 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends?
Category:
Experiential Advertising / Guerilla
Annual ID:
141047A
Award:
2014 Advertising Merit Award
Agency:
serviceplan / Munich + mindshare / Frankfurt
Client:
SKY
Title:
SKY Livespots
Category:
Experiential Advertising / Guerilla
Annual ID:
141130A
Award:
2014 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
DARG
Title:
Love
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140166A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140220A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140221A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Brothers of Greater Vancouver
Title:
Book
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140298A
Award:
2014 Advertising Merit Award
Agency:
Grey / New York + Harvest / New York
Client:
States United to Prevent Gun Violence
Title:
Ed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140475A