The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Innovation in Outdoor / Outdoor
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
The Hamster
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Self-Promotion / Single or Series
Listen to David
Agency: Ogilvy Germany
Client: Ogilvy Germany Category: Self-Promotion / Single or Series
David Martin Poster
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Self-Promotion / Single or Series
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland
Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series
Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born
Agency: McCann / Melbourne
Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
TUI Beer Plumber
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Departure Roulette Roadshow
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
The Glad Tent
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single
