The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Centaur
Agency: DDB / Paris
Client: Honda Category: Outdoor / Outdoor Installations and Ambient - Single
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Outdoor / Outdoor Installations and Ambient - Single
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Outdoor / Outdoor Installations and Ambient - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio Craft / Scriptwriting
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Every tree has a story - Lennon
Agency: Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio Craft / Scriptwriting
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Hashtag Killer
Agency: DDB / New York
Client: WATERisLIFE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Choose One
Agency: GREY Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: GREENPEACE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Public Service Experiential Advertising / Experiential
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Public Service Experiential Advertising / Experiential
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service Experiential Advertising / Experiential
Same Sex Marriage
Agency: Ogilvy Paris / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service Experiential Advertising / Experiential
OR
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Dollar Cravings Menu
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Radio / Consumer - Campaign
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting.
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside
Agency: Ogilvy & Mather / London
Client: Philips Category: Radio / Consumer - Campaign
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface
Agency: DM9Sul / Porto Alegre/ RS
Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
40 years BNP Paribas - Roland Garros / We were there
Agency: Sid Lee / Paris
Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar
Agency: FCB / Chicago
Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites
Agency: FP7/DXB / Dubai
Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw
Agency: GSD&M / Austin
Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
Honda
Title:
The Centaur
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140285A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Corporacion Batarse
Title:
ANX
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140898A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
141087A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio Craft / Scriptwriting
Annual ID:
140535A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Annual ID:
140861A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio Craft / Scriptwriting
Annual ID:
140909A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client:
Oro Verde
Title:
Every tree has a story - Lennon
Category:
Radio Craft / Scriptwriting
Annual ID:
140938A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Annual ID:
141188A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio Craft / Scriptwriting
Annual ID:
141296A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
Hashtag Killer
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140277A
Award:
2014 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Choose One
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140489A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140701A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141059A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
GREENPEACE
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141111A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141178A
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140141A
Award:
2014 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
Smart Communications
Title:
TXTBKS
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140303A
Award:
2014 Advertising Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140634A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Paris / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140986A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
OR
Category:
Radio / Consumer - Campaign
Annual ID:
140183A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Annual ID:
140293A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Dollar Cravings Menu
Category:
Radio / Consumer - Campaign
Annual ID:
140346A
Award:
2014 Advertising Merit Award
Agency:
Draftcb South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Annual ID:
140356A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo
Category:
Radio / Consumer - Campaign
Annual ID:
140772A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Annual ID:
140860A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Haunted Roads
Category:
Radio / Consumer - Campaign
Annual ID:
140881A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria Lego
Title:
Sound Pieces
Category:
Radio / Consumer - Campaign
Annual ID:
140899A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Eyes On The Inside
Category:
Radio / Consumer - Campaign
Annual ID:
140908A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Dark Beer
Title:
TUI Dark
Category:
Radio / Consumer - Campaign
Annual ID:
141108A
Award:
2014 Advertising Merit Award
Agency:
The Brand Agency / Perth
Client:
Perth Zoo
Title:
Who Am I
Category:
Radio / Consumer - Campaign
Annual ID:
141199A
Award:
2014 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Annual ID:
140134A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Annual ID:
140849A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140210A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140229A
Award:
2014 Advertising Merit Award
Agency:
DM9Sul / Porto Alegre/ RS
Client:
Club NME Brasil
Title:
Sound Typeface
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140354A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140379A
Award:
2014 Advertising Merit Award
Agency:
Sid Lee / Paris
Client:
BNP PARIBAS
Title:
40 years BNP Paribas - Roland Garros / We were there
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
141138A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140309A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Partnership Against Drugs
Title:
Worm
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141158A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Monette
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141179A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A
Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140399A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscape Calendar
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140411A
Award:
2014 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Harvey Nichols
Title:
Gianvito Rossi Origami Invites
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140446A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140465A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Jarritos
Title:
Double Straw
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140501A