The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Centaur
Agency: DDB / Paris
Client: Honda Category: Outdoor / Outdoor Installations and Ambient - Single
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Outdoor / Outdoor Installations and Ambient - Single
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Outdoor / Outdoor Installations and Ambient - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio Craft / Scriptwriting
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Every tree has a story - Lennon
Agency: Ogilvy Germany / Duesseldorf + Studio Funk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio Craft / Scriptwriting
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Hashtag Killer
Agency: DDB / New York
Client: WATERisLIFE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Choose One
Agency: GREY Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: GREENPEACE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Public Service Experiential Advertising / Experiential
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Public Service Experiential Advertising / Experiential
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service Experiential Advertising / Experiential
Same Sex Marriage
Agency: Ogilvy Paris / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service Experiential Advertising / Experiential
OR
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Dollar Cravings Menu
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Radio / Consumer - Campaign
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting.
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside
Agency: Ogilvy & Mather / London
Client: Philips Category: Radio / Consumer - Campaign
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface
Agency: DM9Sul / Porto Alegre/ RS
Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
40 years BNP Paribas - Roland Garros / We were there
Agency: Sid Lee / Paris
Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar
Agency: FCB / Chicago
Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites
Agency: FP7/DXB / Dubai
Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw
Agency: GSD&M / Austin
Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
