The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Animals Agency: BBDO Mexico / Mexico City Client: BAYER Category: Print Craft / Art Direction - Single or Campaign
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Print Craft / Art Direction - Single or Campaign
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Print Craft / Art Direction - Single or Campaign
A Homeless Success Story - on a Receipt Agency: Hakuhodo Inc. / Tokyo Client: THE BIG ISSUE JAPAN Category: Print Craft / Art Direction - Single or Campaign
Wi-Fi Agency: kbs+ / Toronto Client: SurfEasy Category: Print Craft / Art Direction - Single or Campaign
Stains Happen Agency: Lapiz / Chicago Client: P&G Category: Print Craft / Art Direction - Single or Campaign
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Print Craft / Art Direction - Single or Campaign
Trailers Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Print Craft / Art Direction - Single or Campaign
Animal Tabs Agency: Leo Burnett Schweiz / Zurich Client: Slow Food Category: Print Craft / Art Direction - Single or Campaign
Jenny Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Harvey Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Category: Print Craft / Art Direction - Single or Campaign
Human Croquis Agency: Revolution Brasil / Lauro de Freitas Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: GREENPEACE Category: Print Craft / Art Direction - Single or Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Print Craft / Art Direction - Single or Campaign
Farmer Suicide Agency: Taproot India / Mumbai Client: The Times Of India Category: Print Craft / Art Direction - Single or Campaign
Perseus VS Medusa Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Eating Out Agency: Y&R / Dubai Client: Land Rover Category: Print Craft / Art Direction - Single or Campaign
Biolit Agency: Young & Rubicam / Prague Client: Bochemie a.s. Category: Print Craft / Art Direction - Single or Campaign
Warning Agency: AnyEver / Eschweiler Client: Audi Category: Radio / Consumer - Single
WOMAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting Agency: DDB Tribal Group / Duesseldorf Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed Agency: Havas Worldwide / New York Client: Heineken Category: Radio / Consumer - Single
Spelling - Movie Agency: Lapiz / Chicago Client: P&G Category: Radio / Consumer - Single
DA Leader Helen Zille Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
Former ANCYL President Julius Malema Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
The Geekiest Promo - Klingon Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Single
Smile Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Shi... Agency: Ogilvy Malaysia / Kuala Lumpur Client: BMW Category: Radio / Consumer - Single
VEAL Agency: Y&R Colombia / Bogota Client: LA POLAR Category: Radio / Consumer - Single
SHRIMP Agency: Y&R Colombia / Bogota Client: LA POLAR Category: Radio / Consumer - Single
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends? Agency: Publicis Conseil / Paris Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots Agency: serviceplan / Munich + mindshare / Frankfurt Client: SKY Category: Experiential Advertising / Guerilla
Love Agency: Bester Burke / Cape Town Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Book Agency: DDB Canada / Vancouver Client: Big Brothers of Greater Vancouver Category: Public Service / Political - Video / Television - Single
Ed Agency: Grey / New York + Harvest / New York Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Nathalie Agency: Publicis Conseil / Paris Client: Institut de France Category: Public Service / Political - Video / Television - Single

2014 Advertising Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Print Craft / Art Direction - Single or Campaign

140130A

2014 Advertising Merit Award

BBDO Mexico / Mexico City

BAYER

Animals

Print Craft / Art Direction - Single or Campaign

140136A

2014 Advertising Merit Award

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Print Craft / Art Direction - Single or Campaign

140317A

2014 Advertising Merit Award

Grey Group / Singapore

Procter & Gamble

Endless Energy

Print Craft / Art Direction - Single or Campaign

140480A

2014 Advertising Merit Award

Hakuhodo Inc. / Tokyo

THE BIG ISSUE JAPAN

A Homeless Success Story - on a Receipt

Print Craft / Art Direction - Single or Campaign

140516A

2014 Advertising Merit Award

kbs+ / Toronto

SurfEasy

Wi-Fi

Print Craft / Art Direction - Single or Campaign

140625A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Stains Happen

Print Craft / Art Direction - Single or Campaign

140641A

2014 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Print Craft / Art Direction - Single or Campaign

140660A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Trailers

Print Craft / Art Direction - Single or Campaign

140687A

2014 Advertising Merit Award

Leo Burnett Schweiz / Zurich

Slow Food

Animal Tabs

Print Craft / Art Direction - Single or Campaign

140702A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Jenny

Print Craft / Art Direction - Single or Campaign

140737A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Harvey

Print Craft / Art Direction - Single or Campaign

140738A

2014 Advertising Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India

Sufi Rock

Print Craft / Art Direction - Single or Campaign

140900A

2014 Advertising Merit Award

Revolution Brasil / Lauro de Freitas

Star Models

Human Croquis

Print Craft / Art Direction - Single or Campaign

141091A

2014 Advertising Merit Award

Saatchi & Saatchi / Shanghai

GREENPEACE

PAPER CUTS LIFE

Print Craft / Art Direction - Single or Campaign

141112A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Print Craft / Art Direction - Single or Campaign

141121A

2014 Advertising Merit Award

Taproot India / Mumbai

The Times Of India

Farmer Suicide

Print Craft / Art Direction - Single or Campaign

141160A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Perseus VS Medusa

Print Craft / Art Direction - Single or Campaign

141175A

2014 Advertising Merit Award

Y&R / Dubai

Land Rover

Eating Out

Print Craft / Art Direction - Single or Campaign

141290A

2014 Advertising Merit Award

Young & Rubicam / Prague

Bochemie a.s.

Biolit

Print Craft / Art Direction - Single or Campaign

141302A

2014 Advertising Merit Award

AnyEver / Eschweiler

Audi

Warning

Radio / Consumer - Single

140077A

2014 Advertising Merit Award

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

WOMAN

Radio / Consumer - Single

140182A

2014 Advertising Merit Award

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Spray Tan

Radio / Consumer - Single

140271A

2014 Advertising Merit Award

DDB / Sydney

Volkswagen Group Australia

Volkswagen Genuine Parts - Canon

Radio / Consumer - Single

140292A

2014 Advertising Merit Award

DDB Tribal Group / Duesseldorf

Volkswagen

Seven Steps - Meeting

Radio / Consumer - Single

140311A

2014 Advertising Merit Award

Havas Worldwide / New York

Heineken

Best Dressed

Radio / Consumer - Single

140534A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Spelling - Movie

Radio / Consumer - Single

140642A

2014 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

DA Leader Helen Zille

Radio / Consumer - Single

140756A

2014 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Former ANCYL President Julius Malema

Radio / Consumer - Single

140757A

2014 Advertising Merit Award

Marketforce / West Perth

Internode

The Geekiest Promo - Klingon

Radio / Consumer - Single

140771A

2014 Advertising Merit Award

Ogilvy & Mather / London

Unilever

Smile

Radio / Consumer - Single

140907A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

BMW

Shi...

Radio / Consumer - Single

140950A

2014 Advertising Merit Award

Y&R Colombia / Bogota

LA POLAR

VEAL

Radio / Consumer - Single

141282A

2014 Advertising Merit Award

Y&R Colombia / Bogota

LA POLAR

SHRIMP

Radio / Consumer - Single

141283A

2014 Advertising Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Outdoor / Outdoor Installations and Ambient - Campaign

140944A

2014 Advertising Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential Advertising / Guerilla

140848A

2014 Advertising Merit Award

Publicis Conseil / Paris

Nescafe

Really Friends?

Experiential Advertising / Guerilla

141047A

2014 Advertising Merit Award

serviceplan / Munich + mindshare / Frankfurt

SKY

SKY Livespots

Experiential Advertising / Guerilla

141130A

2014 Advertising Merit Award

Bester Burke / Cape Town

DARG

Love

Public Service / Political - Video / Television - Single

140166A

2014 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Public Service / Political - Video / Television - Single

140220A

2014 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Television - Single

140221A

2014 Advertising Merit Award

DDB Canada / Vancouver

Big Brothers of Greater Vancouver

Book

Public Service / Political - Video / Television - Single

140298A

2014 Advertising Merit Award

Grey / New York + Harvest / New York

States United to Prevent Gun Violence

Ed

Public Service / Political - Video / Television - Single

140475A

2014 Advertising Merit Award

Publicis Conseil / Paris

Institut de France

Nathalie

Public Service / Political - Video / Television - Single

141046A

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