The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Animals
Agency: BBDO Mexico / Mexico City
Client: BAYER Category: Print Craft / Art Direction - Single or Campaign
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Print Craft / Art Direction - Single or Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Print Craft / Art Direction - Single or Campaign
A Homeless Success Story - on a Receipt
Agency: Hakuhodo Inc. / Tokyo
Client: THE BIG ISSUE JAPAN Category: Print Craft / Art Direction - Single or Campaign
Wi-Fi
Agency: kbs+ / Toronto
Client: SurfEasy Category: Print Craft / Art Direction - Single or Campaign
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Print Craft / Art Direction - Single or Campaign
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Print Craft / Art Direction - Single or Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Print Craft / Art Direction - Single or Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Print Craft / Art Direction - Single or Campaign
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Print Craft / Art Direction - Single or Campaign
Human Croquis
Agency: Revolution Brasil / Lauro de Freitas
Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: GREENPEACE Category: Print Craft / Art Direction - Single or Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Print Craft / Art Direction - Single or Campaign
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India Category: Print Craft / Art Direction - Single or Campaign
Perseus VS Medusa
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Eating Out
Agency: Y&R / Dubai
Client: Land Rover Category: Print Craft / Art Direction - Single or Campaign
Biolit
Agency: Young & Rubicam / Prague
Client: Bochemie a.s. Category: Print Craft / Art Direction - Single or Campaign
WOMAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio / Consumer - Single
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
The Geekiest Promo - Klingon
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Single
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt
Client: SKY Category: Experiential Advertising / Guerilla
Love
Agency: Bester Burke / Cape Town
Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Book
Agency: DDB Canada / Vancouver
Client: Big Brothers of Greater Vancouver Category: Public Service / Political - Video / Television - Single
Ed
Agency: Grey / New York + Harvest / New York
Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Nathalie
Agency: Publicis Conseil / Paris
Client: Institut de France Category: Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140130A
Award:
2014 Advertising Merit Award
Agency:
BBDO Mexico / Mexico City
Client:
BAYER
Title:
Animals
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140136A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Hamburg
Client:
IKEA
Title:
Skit happens!
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140317A
Award:
2014 Advertising Merit Award
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140480A
Award:
2014 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
THE BIG ISSUE JAPAN
Title:
A Homeless Success Story - on a Receipt
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140516A
Award:
2014 Advertising Merit Award
Agency:
kbs+ / Toronto
Client:
SurfEasy
Title:
Wi-Fi
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140625A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Stains Happen
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140641A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140660A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Trailers
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140687A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140702A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140737A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140738A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140900A
Award:
2014 Advertising Merit Award
Agency:
Revolution Brasil / Lauro de Freitas
Client:
Star Models
Title:
Human Croquis
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141091A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
GREENPEACE
Title:
PAPER CUTS LIFE
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141112A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141121A
Award:
2014 Advertising Merit Award
Agency:
Taproot India / Mumbai
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141160A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Perseus VS Medusa
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141175A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141290A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / Prague
Client:
Bochemie a.s.
Title:
Biolit
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141302A
Award:
2014 Advertising Merit Award
Agency:
AnyEver / Eschweiler
Client:
Audi
Title:
Warning
Category:
Radio / Consumer - Single
Annual ID:
140077A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Annual ID:
140182A
Award:
2014 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Annual ID:
140271A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Annual ID:
140292A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Annual ID:
140311A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio / Consumer - Single
Annual ID:
140534A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Annual ID:
140642A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Annual ID:
140756A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Annual ID:
140757A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo - Klingon
Category:
Radio / Consumer - Single
Annual ID:
140771A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio / Consumer - Single
Annual ID:
140907A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Annual ID:
140950A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Annual ID:
141282A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Annual ID:
141283A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140944A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Annual ID:
140848A
Award:
2014 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends?
Category:
Experiential Advertising / Guerilla
Annual ID:
141047A
Award:
2014 Advertising Merit Award
Agency:
serviceplan / Munich + mindshare / Frankfurt
Client:
SKY
Title:
SKY Livespots
Category:
Experiential Advertising / Guerilla
Annual ID:
141130A
Award:
2014 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
DARG
Title:
Love
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140166A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140220A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140221A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Brothers of Greater Vancouver
Title:
Book
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140298A
Award:
2014 Advertising Merit Award
Agency:
Grey / New York + Harvest / New York
Client:
States United to Prevent Gun Violence
Title:
Ed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140475A