The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Radio / Consumer - Single
Annual ID
140077A
About the Work
The security system ‚??pre sense‚?? from Audi helps to detect hazards before it is too late. We illustrated this complex feature with a warning that, in agreement with the radio station, was broadcasted during the music sweep, directly before a real threat: the song ‚??Looking for Freedom‚?? by David Hasselhoff.
2014 Awards
Total Points: 5
Merit
Credits
Agency
AnyEver / Eschweiler
Production Company
Studio Funk / Duesseldorf
Creative Director
Bernd Holzkamp
Fabian Frese
Director
Guido Tiesarzik
Producer
Timo Kockmeyer
Writer
Bernd Holzkamp
Fabian Frese
Related Awards
