The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes Category: Craft / Sound Design
Award:
2014 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Racer: A Chrome Experiment
Category:
Craft / Sound Design
Annual ID:
140458N
Award:
2014 Interactive Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Annual ID:
140332N
Award:
2014 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Annual ID:
140031N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Sound Design
Annual ID:
140968N