The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site
Agency: Super Top Secret / Salt Lake City
Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Websites / Footwear, Clothing and Accessories
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING
Agency: FRIENDS AGENCY MOSCOW / Moscow
Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo
Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony Category: Websites / Corporate Website
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps Category: Craft / Photography
A SHORT HISTORY OF THE HIGHRISE
Agency: National Film Board of Canada / Montreal + New York Times / New York
Client: Tammy Peddle Category: Craft / Photography
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance
Agency: Leo Burnett / London
Client: BITC Category: Online Films & Video / Interactive Video
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon Category: Online Films & Video / Interactive Video
The Monster
Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster
Agency: POWSTER / London
Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Copywriting
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Microvideo
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Online Films & Video / Self-Promotion - Single
ExFEARiential
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
The Wall
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Online Films & Video / Self-Promotion - Single
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Merit Award
Agency:
Reactive / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Websites / Public Service/Non-Profit
Annual ID:
141081N
Award:
2014 Interactive Merit Award
Agency:
Sancho BBDO / Bogota
Client:
El Tiempo Newspaper
Title:
Voice Bank
Category:
Websites / Public Service/Non-Profit
Annual ID:
141123N
Award:
2014 Interactive Merit Award
Agency:
Super Top Secret / Salt Lake City
Client:
University of Oregon
Title:
University of Oregon Recruitment Site
Category:
Websites / Public Service/Non-Profit
Annual ID:
141156N
Award:
2014 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Tool / Santa Monica
Client:
John F. Kennedy Presidential Library
Title:
An Idea Lives On
Category:
Websites / Public Service/Non-Profit
Annual ID:
141210N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141144N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140021N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
ugly truth
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140084N
Award:
2014 Interactive Merit Award
Agency:
Buzzman / Paris
Client:
Mondelez Internatioal
Title:
Milka last square
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140194N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140381N
Award:
2014 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Got Sleep?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140457N
Award:
2014 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imaginat10n
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140476N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140699N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141146N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Brooklyn Film Festival
Title:
Brooklyn Film Festival
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141163N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google Advertising Arts
Title:
Art, Copy & Code Website (Phase 2)
Category:
Websites / Corporate Website
Annual ID:
140015N
Award:
2014 Interactive Merit Award
Agency:
FRIENDS AGENCY MOSCOW / Moscow
Client:
Pompeya
Title:
SHARE OPENING
Category:
Websites / Corporate Website
Annual ID:
140447N
Award:
2014 Interactive Merit Award
Agency:
SIX / Tokyo + Bascule / Tokyo
Client:
Mori Building Co.
Title:
TOKYO CITY SYMPHONY
Category:
Websites / Corporate Website
Annual ID:
141142N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Sony
Title:
Brand Experience Site
Category:
Websites / Corporate Website
Annual ID:
141274N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Google Street View Treks
Category:
Craft / Photography
Annual ID:
140093N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + New York Times / New York
Client:
Tammy Peddle
Title:
A SHORT HISTORY OF THE HIGHRISE
Category:
Craft / Photography
Annual ID:
140857N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Craft / Animation/Motion Graphics
Annual ID:
140575N
Award:
2014 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
Fathom Films
Title:
Defector
Category:
Craft / Animation/Motion Graphics
Annual ID:
140590N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Craft / Animation/Motion Graphics
Annual ID:
140766N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Animation/Motion Graphics
Annual ID:
140966N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Craft / Animation/Motion Graphics
Annual ID:
140967N
Award:
2014 Interactive Merit Award
Agency:
UNIT9 / London + Google Chrome / Los Angeles
Client:
Disney
Title:
Find Your Way To Oz
Category:
Craft / Animation/Motion Graphics
Annual ID:
141229N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Annual ID:
140213N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Annual ID:
140696N
Award:
2014 Interactive Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Annual ID:
140827N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Spain / OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
The Monster
Category:
Online Films & Video / Interactive Video
Annual ID:
140997N
Award:
2014 Interactive Merit Award
Agency:
POWSTER / London
Client:
Bombay Bicycle Club
Title:
CarryMe.tv by @powster
Category:
Online Films & Video / Interactive Video
Annual ID:
141036N
Award:
2014 Interactive Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Copywriting
Annual ID:
140102N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Craft / Copywriting
Annual ID:
140282N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Annual ID:
140697N
Award:
2014 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
beyondblue
Title:
I Am Anxiety
Category:
Craft / Copywriting
Annual ID:
140773N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Annual ID:
140124N
Award:
2014 Interactive Merit Award
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140188N
Award:
2014 Interactive Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
ExFEARiential
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140596N
Award:
2014 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
The Wall
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
141312N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140017N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140912N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Coca-Cola
Title:
Wearable Movie
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140963N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140964N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141004N
Award:
2014 Interactive Merit Award
Agency:
TBWA\G1 / BOULOGNE BILLANCOURT
Client:
Nissan
Title:
SELF HEALING PAINT
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141184N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N
Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N
Award:
2014 Interactive Merit Award
Agency:
DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client:
KLM Royal Dutch Airlines
Title:
KLM Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140295N
Award:
2014 Interactive Merit Award
Agency:
DDB Canada / Toronto + Tribal Worldwide / Toronto
Client:
Toronto Jewish Film Festival
Title:
J-Dar
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140301N