The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Wheat Thins Flavor Protection Program
Agency: AKQA / New York
Client: Wheat Thins Category: Social Media / Branded Social Campaign
Unselfie
Agency: BBDO Guerrero / Makati City
Client: BBDO Guerrero Category: Social Media / Branded Social Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Branded Social Campaign
Sweater Generator
Agency: Droga5 / New York
Client: Coke Zero Category: Social Media / Branded Social Campaign
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Branded Social Campaign
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Branded Social Campaign
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City
Client: Nike Category: Social Media / Branded Social Campaign
First Day Look
Agency: Young & Rubicam / New York + VML / New York
Client: JC Penney Category: Social Media / Branded Social Campaign
Map My Retirement
Agency: Droga5 / New York
Client: Prudential Category: Data and Human Experience / Data-focused Design
The Home Depot Appliance Experience
Agency: SapientNitro / Miami Beach
Client: The Home Depot Category: Data and Human Experience / Data-focused Design
From One Second to the Next
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Long Form - Single
Uncle Drew: Chapter 3
Agency: Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client: Pepsi Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 3
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 4
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Long Form - Single
Mandible
Agency: RPA / Santa Moinca
Client: Newport Beach Film Festival Category: Online Films & Video / Long Form - Single
Test Drive
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Online Films & Video / Long Form - Single
MISION ESPACIAL
Agency: Y&R Colombia / Bogota
Client: HAMBURGUESAS EL CORRAL Category: Online Films & Video / Long Form - Single
AudiUSA.com
Agency: AKQA / San Francisco
Client: Audi of America Category: User Experience Design - Web / Design Craft
Nautilus
Agency: Code and Theory / New York
Client: Nautilus Category: User Experience Design - Web / Design Craft
Fighter Pilot - Behind The Visor
Agency: George Patterson Y&R / Melbourne
Client: Royal Australian Air Force Category: User Experience Design - Web / Design Craft
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Web / Design Craft
Pi's Epic Journey
Agency: Soap Creative / Los Angeles
Client: 20th Century Fox Home Entertainment Category: User Experience Design - Web / Design Craft
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE
Agency: Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
Stockholm House Equalizer
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Stores Category: Websites / Durable Goods
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Websites / Durable Goods
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Event or Live Webcast - Single
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Event or Live Webcast - Single
The Living Piano
Agency: Lowe Roche / Toronto
Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
#virtualpride
Agency: M&C Saatchi / New York
Client: Heritage of Pride Category: Online Films & Video / Event or Live Webcast - Single
Tweet-to-Runway Live Event
Agency: mono / Minneapolis
Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
The Local's Guide
Agency: Akestam Holst / Stockholm
Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Color + City
Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client: Google Brasil/ Google + Category: User Experience Design - Web / Utility
Map My Retirement
Agency: Droga5 / New York
Client: Prudential Category: User Experience Design - Web / Utility
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140654N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Doc Pemberton Twitter
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141276N
Award:
2014 Interactive Merit Award
Agency:
AKQA / New York
Client:
Wheat Thins
Title:
Wheat Thins Flavor Protection Program
Category:
Social Media / Branded Social Campaign
Annual ID:
140051N
Award:
2014 Interactive Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
BBDO Guerrero
Title:
Unselfie
Category:
Social Media / Branded Social Campaign
Annual ID:
140135N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Branded Social Campaign
Annual ID:
140214N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Coke Zero
Title:
Sweater Generator
Category:
Social Media / Branded Social Campaign
Annual ID:
140382N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Branded Social Campaign
Annual ID:
140494N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Branded Social Campaign
Annual ID:
140674N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Chelsea / New York City
Client:
Nike
Title:
Summer is Serious
Category:
Social Media / Branded Social Campaign
Annual ID:
141277N
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York + VML / New York
Client:
JC Penney
Title:
First Day Look
Category:
Social Media / Branded Social Campaign
Annual ID:
141298N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Map My Retirement
Category:
Data and Human Experience / Data-focused Design
Annual ID:
140384N
Award:
2014 Interactive Merit Award
Agency:
SapientNitro / Miami Beach
Client:
The Home Depot
Title:
The Home Depot Appliance Experience
Category:
Data and Human Experience / Data-focused Design
Annual ID:
141125N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Annual ID:
140123N
Award:
2014 Interactive Merit Award
Agency:
Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client:
Pepsi
Title:
Uncle Drew: Chapter 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
140266N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
141030N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 4
Category:
Online Films & Video / Long Form - Single
Annual ID:
141031N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online Films & Video / Long Form - Single
Annual ID:
141032N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Online Films & Video / Long Form - Single
Annual ID:
141097N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
Test Drive
Category:
Online Films & Video / Long Form - Single
Annual ID:
141166N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
HAMBURGUESAS EL CORRAL
Title:
MISION ESPACIAL
Category:
Online Films & Video / Long Form - Single
Annual ID:
141285N
Award:
2014 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Audi of America
Title:
AudiUSA.com
Category:
User Experience Design - Web / Design Craft
Annual ID:
140053N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Nautilus
Title:
Nautilus
Category:
User Experience Design - Web / Design Craft
Annual ID:
140224N
Award:
2014 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Royal Australian Air Force
Title:
Fighter Pilot - Behind The Visor
Category:
User Experience Design - Web / Design Craft
Annual ID:
140453N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
User Experience Design - Web / Design Craft
Annual ID:
140578N
Award:
2014 Interactive Merit Award
Agency:
Soap Creative / Los Angeles
Client:
20th Century Fox Home Entertainment
Title:
Pi's Epic Journey
Category:
User Experience Design - Web / Design Craft
Annual ID:
141148N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140199N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140289N
Award:
2014 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140482N
Award:
2014 Interactive Merit Award
Agency:
JWT / Beijing
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140608N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140667N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140796N
Award:
2014 Interactive Merit Award
Agency:
Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
SAVING YOUR FUTURE
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
141310N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment Stores
Title:
Stockholm House Equalizer
Category:
Websites / Durable Goods
Annual ID:
140047N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Websites / Durable Goods
Annual ID:
140574N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Annual ID:
140520N
Award:
2014 Interactive Merit Award
Agency:
Resource / Columbus
Client:
Sherwin-Williams
Title:
ColorSnap Glass™
Category:
Use of Technology / Augmented Experience
Annual ID:
141085N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe
Title:
Photoshop Live-Street Retouch Prank
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140032N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140212N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140762N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi / New York
Client:
Heritage of Pride
Title:
#virtualpride
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140765N
Award:
2014 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Target Grocery
Title:
Tweet-to-Runway Live Event
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140826N
Award:
2014 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140789N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Arlanda Aiport
Title:
The Local's Guide
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140048N
Award:
2014 Interactive Merit Award
Agency:
CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client:
Google Brasil/ Google +
Title:
Color + City
Category:
User Experience Design - Web / Utility
Annual ID:
140265N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Map My Retirement
Category:
User Experience Design - Web / Utility
Annual ID:
140383N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Annual ID:
140792N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Perrier
Title:
Secret Place
Category:
Websites / Food & Drinks
Annual ID:
140991N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Websites / Food & Drinks
Annual ID:
141070N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Annual ID:
141303N