The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
The Inevitable News
Agency: john st. / Toronto
Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween
Agency: Mother / New York
Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
Graffiti General
Agency: BETC Digital / Paris
Client: BETC Category: User Experience Design - Web / Design Craft
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App
Agency: Rokkan / New York
Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
LinkedIn with Justin Racz
Agency: Justin Racz / Brooklyn
Client: Justin Racz Category: Banners & Interactive Advertising / Self-Promotion
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Self-Promotion
The World's First LIVE Tweeting Honey Badger
Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client: Johannesburg Zoo Category: Other Digital Solutions
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Other Digital Solutions
Home Invasion
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest Category: Other Digital Solutions
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Click Farm
Agency: BBH / London
Client: Unilever Category: Websites / Cosmetics, Toiletries and Personal Care
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE Category: Online Films & Video / Public Service/Non-Profit
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Online Films & Video / Public Service/Non-Profit
Real Heroes
Agency: JWT Canada / Toronto
Client: Hospital for Sick Children Category: Online Films & Video / Public Service/Non-Profit
Luge
Agency: Rethink / Toronto
Client: Canadian Institute of Diversity and Inclusion Category: Online Films & Video / Public Service/Non-Profit
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae Category: Websites / Social Networks/Community
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat Category: Websites / Social Networks/Community
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore
Agency: Leo Burnett / New York
Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Bronze Pencil
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141086N
Award:
2014 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141069N
Award:
2014 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140207N
Award:
2014 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141268N
Award:
2014 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
WWF
Title:
The Inevitable News
Category:
Social Media / Branded Social Campaign
Annual ID:
140595N
Award:
2014 Interactive Bronze Pencil
Agency:
Mother / New York
Client:
Mondelez International
Title:
Tiny Costumes: A Sour Patch Kids Halloween
Category:
Social Media / Branded Social Campaign
Annual ID:
140834N
Award:
2014 Interactive Bronze Pencil
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Annual ID:
141238N
Award:
2014 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Annual ID:
140932N
Award:
2014 Interactive Bronze Pencil
Agency:
BETC Digital / Paris
Client:
BETC
Title:
Graffiti General
Category:
User Experience Design - Web / Design Craft
Annual ID:
140168N
Award:
2014 Interactive Bronze Pencil
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140287N
Award:
2014 Interactive Bronze Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Beck Reimagine David Bowie's "Sound and Vision"
Category:
Online Films & Video / Music Videos
Annual ID:
140557N
Award:
2014 Interactive Bronze Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson
Title:
ZYRTEC AllergyCast App With Symptom Tracker
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140618N
Award:
2014 Interactive Bronze Pencil
Agency:
Rokkan / New York
Client:
Chipotle Mexican Grill
Title:
Chipotle Ordering App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141092N
Award:
2014 Interactive Bronze Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141002N
Award:
2014 Interactive Merit Award
Agency:
Justin Racz / Brooklyn
Client:
Justin Racz
Title:
LinkedIn with Justin Racz
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
140607N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
141096N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Annual ID:
140347N
Award:
2014 Interactive Merit Award
Agency:
Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client:
Johannesburg Zoo
Title:
The World's First LIVE Tweeting Honey Badger
Category:
Other Digital Solutions
Annual ID:
140358N
Award:
2014 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Annual ID:
140424N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Coder
Category:
Other Digital Solutions
Annual ID:
140462N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Other Digital Solutions
Annual ID:
140940N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Home Invasion
Category:
Other Digital Solutions
Annual ID:
141113N
Award:
2014 Interactive Merit Award
Agency:
GPY&R / Brisbane
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140464N
Award:
2014 Interactive Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140491N
Award:
2014 Interactive Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Click Farm
Category:
Websites / Cosmetics, Toiletries and Personal Care
Annual ID:
140149N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140281N
Award:
2014 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140603N
Award:
2014 Interactive Merit Award
Agency:
JWT Canada / Toronto
Client:
Hospital for Sick Children
Title:
Real Heroes
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140614N
Award:
2014 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Canadian Institute of Diversity and Inclusion
Title:
Luge
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
141088N
Award:
2014 Interactive Merit Award
Agency:
JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client:
AfroReggae
Title:
Ta no mapa!
Category:
Websites / Social Networks/Community
Annual ID:
140612N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Frankfurt
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Annual ID:
140657N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140083N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free The Forced!
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140200N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140392N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140794N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
Tourette Syndrome Foundation of Canada
Title:
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
141102N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
141241N
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140215N
Award:
2014 Interactive Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140231N
Award:
2014 Interactive Merit Award
Agency:
DDB / Sydney + DDB / Shanghai
Client:
McDonald's Australia
Title:
I See Fries
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140305N
Award:
2014 Interactive Merit Award
Agency:
Energy BBDO / Chicago + Xi Chicago / Chicago
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140396N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140495N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140676N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / New York
Client:
United Nations, Office for the Coordination of Humanitarian Affairs
Title:
#theworldneedsmore
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140700N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140723N