The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media Merit Award

Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media Merit Award

Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Direct Marketing / Ambient Media Merit Award

Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Direct Marketing / Ambient Media Merit Award

Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Direct Marketing / Ambient Media Merit Award

The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media Merit Award

Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Direct Marketing / Ambient Media Merit Award

The Non-Violence Bus Agency: McCann Mexico City / Mexico, D.F. Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media Merit Award

Vroom Ring Boom Agency: Ogilvy & Mather Guatemala / Guatemala Client: Claro Category: Direct Marketing / Ambient Media Merit Award

RAFA NADAL'S SEAT Agency: OgilvyOne Madrid / Madrid Client: IBERIA Category: Direct Marketing / Ambient Media Merit Award

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Direct Marketing / Ambient Media Merit Award

ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Direct Marketing / Ambient Media Merit Award

This is your type Agency: Abby Norm / Stockholm Client: Adobe Nordic Category: Direct Marketing / Flat Mailing Merit Award

Suffocation Agency: Leo Burnett London / London Client: Karma Nirvana Category: Direct Marketing / Flat Mailing Merit Award

Virus Outbreak Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing Merit Award

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Digital Direct Marketing / Mobile Merit Award

Hellmann's WhatsCook Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile Merit Award

FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile Merit Award

#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile Merit Award

Catch-A-Plane Agency: Leo Burnett Moscow / Moscow Client: S7 Airlines Category: Digital Direct Marketing / Mobile Merit Award

Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile Merit Award

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Direct Marketing / Mobile Merit Award

Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Motel Burger King Agency: Colenso BBDO / Auckland Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Destiny: The New Fragrance By Xbox. Agency: McCann / London Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

The first tweet without words Agency: McCann Madrid / MADRID Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

One note against cancer Agency: Publicis Conseil / PARIS Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Getting Ebola Fighters on the Cover of Time Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

Foo Fighters RVA Agency: The Branching / Richmond Client: RVA Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

AirBnb Agency: The Monkeys / Sydney + Mango PR / Sydney Client: Ikea Category: Digital Direct Marketing / Social Media & Viral Marketing Merit Award

The Transportable Banner Agency: BBDO Belgium / Brussels Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners Merit Award

World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners Merit Award

Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners Merit Award

My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners Merit Award

SouthernComfort.com Agency: Wieden+Kennedy New York / new york Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners Merit Award

The Last Pack Agency: BBDO / New York Client: CVS Health Category: Direct Marketing / Dimensional Mailing Merit Award

Gamer Masterpiece Agency: BBH / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing Merit Award

The Knick Surgeon’s Box Agency: Campfire SapientNitro / New York Client: Cinemax Category: Direct Marketing / Dimensional Mailing Merit Award

Together Sweater Agency: Mother New York / New York Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing Merit Award

Bottle Cap Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Direct Marketing / Dimensional Mailing Merit Award

The One Show

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Title

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Annual ID

Award: 2015 Direct Merit Award

Agency: BBDO Group Germany GmbH / Berlin

Client: Daimler AG, smart/MM

Title: The dancing Traffic Light

Category: Direct Marketing / Ambient Media

Annual ID: 150112A

Award: 2015 Direct Merit Award

Agency: BBDO Pakistan / Lahore

Client: Reprieve/Foundation for Fundamental Rights

Title: Not A Bug Splat

Category: Direct Marketing / Ambient Media

Annual ID: 150167A

Award: 2015 Direct Merit Award

Agency: DAVID / Miami

Client: Burger King

Title: Proud Whopper

Category: Direct Marketing / Ambient Media

Annual ID: 150257A

Award: 2015 Direct Merit Award

Agency: Leo Burnett Melbourne / Southbank

Client: Crikey

Title: Set In Stone

Category: Direct Marketing / Ambient Media

Annual ID: 150644A

Award: 2015 Direct Merit Award

Agency: Leo Burnett, Toronto / Toronto

Client: Bell Media/TSN

Title: Kings and Queens of the Court

Category: Direct Marketing / Ambient Media

Annual ID: 150681A

Award: 2015 Direct Merit Award

Agency: M&C Saatchi Abel / Cape Town

Client: The Haven Night Shelter on Napier

Title: The Street Store

Category: Direct Marketing / Ambient Media

Annual ID: 150730A

Award: 2015 Direct Merit Award

Agency: Marcel / Paris

Client: Intermarché

Title: Inglorious Fruits and Vegetables

Category: Direct Marketing / Ambient Media

Annual ID: 150739A

Award: 2015 Direct Merit Award

Agency: McCann Mexico City / Mexico, D.F.

Client: The Non-Violence Project Mexico

Title: The Non-Violence Bus

Category: Direct Marketing / Ambient Media

Annual ID: 150759A

Award: 2015 Direct Merit Award

Award:
2015 Direct Merit Award

Agency:
BBDO Group Germany GmbH / Berlin

Client:
Daimler AG, smart/MM

Title:
The dancing Traffic Light

Category:
Direct Marketing / Ambient Media

Annual ID:
150112A

Award:
2015 Direct Merit Award

Agency:
BBDO Pakistan / Lahore

Client:
Reprieve/Foundation for Fundamental Rights

Title:
Not A Bug Splat

Category:
Direct Marketing / Ambient Media

Annual ID:
150167A

Award:
2015 Direct Merit Award

Agency:
DAVID / Miami

Client:
Burger King

Title:
Proud Whopper

Category:
Direct Marketing / Ambient Media

Annual ID:
150257A

Award:
2015 Direct Merit Award

Agency:
Leo Burnett Melbourne / Southbank

Client:
Crikey

Title:
Set In Stone

Category:
Direct Marketing / Ambient Media

Annual ID:
150644A

Award:
2015 Direct Merit Award

Agency:
Leo Burnett, Toronto / Toronto

Client:
Bell Media/TSN

Title:
Kings and Queens of the Court

Category:
Direct Marketing / Ambient Media

Annual ID:
150681A

Award:
2015 Direct Merit Award

Agency:
M&C Saatchi Abel / Cape Town

Client:
The Haven Night Shelter on Napier

Title:
The Street Store

Category:
Direct Marketing / Ambient Media

Annual ID:
150730A

Award:
2015 Direct Merit Award

Agency:
Marcel / Paris

Client:
Intermarché

Title:
Inglorious Fruits and Vegetables

Category:
Direct Marketing / Ambient Media

Annual ID:
150739A

Award:
2015 Direct Merit Award

Agency:
McCann Mexico City / Mexico, D.F.

Client:
The Non-Violence Project Mexico

Title:
The Non-Violence Bus

Category:
Direct Marketing / Ambient Media

Annual ID:
150759A

Award:
2015 Direct Merit Award

Agency:
Ogilvy & Mather Guatemala / Guatemala

Client:
Claro

Title:
Vroom Ring Boom

Category:
Direct Marketing / Ambient Media

Annual ID:
150849A

Award:
2015 Direct Merit Award

Agency:
OgilvyOne Madrid / Madrid

Client:
IBERIA

Title:
RAFA NADAL'S SEAT

Category:
Direct Marketing / Ambient Media

Annual ID:
150916A

Award:
2015 Direct Merit Award

Agency:
The Cyranos//McCann / Barcelona

Client:
Teatreneu

Title:
Pay Per Laugh

Category:
Direct Marketing / Ambient Media

Annual ID:
151118A

Award:
2015 Direct Merit Award

Agency:
Whybin\\TBWA Group Melbourne / South Melbourne

Client:
ANZ

Title:
ANZ GAYTMs

Category:
Direct Marketing / Ambient Media

Annual ID:
151174A

Award:
2015 Direct Merit Award

Agency:
Abby Norm / Stockholm

Client:
Adobe Nordic

Title:
This is your type

Category:
Direct Marketing / Flat Mailing

Annual ID:
150018A

Award:
2015 Direct Merit Award

Agency:
Leo Burnett London / London