The One Show
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Category
Direct Marketing / Flat Mailing
Annual ID
151010A
About the Work
Elmsta 3000 Horror Fest is a film festival exclusive to members (hard core horror fans). This year’s theme
was ”Virus Outbreak Horror”. Our strategy was to scare the living daylight out of them and at the same time be tactical and get them to RVSP (not knowing the amount of people attending has historically been a problem.) and also reveal the theme. The members received a letter
from the fictive "The National Institute For Disease Control". It informed them
that they may be infected by a deadly virus. Each letter was personal and used recent check-ins on Facebook to point out the suspected place of infection and ended with a phone number to a doctor that they were urged to call. When calling, a voice message told them
that the only chance of survival was to attend the festival and there drink an experimental antidote.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Saatchi & Saatchi / Stockholm
Art Director
Felix Nilsson
Erik Hiort af Ornäs
Designer
Jacob Hamilton
Executive Creative Director
Gustav Egerstedt
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