The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16031M
Award:
2016 Cross-Platform Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16032M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16033M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16034M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16035M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16036M