The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH
Agency: REDIFFUSION Y&R / MUMBAI
Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
This magazine is designed to be suitable for the young
Agency: &Larry / Singapore + Por Avion / Singapore
Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Start Spreading the News
Agency: Design Army / Washington, DC
Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
One Obsession
Agency: Eleven, Inc. / San Francisco
Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
If Your Partner Turns out to be a Tyrant
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Craft - Photography - Single or Series / Photography - Single or Series
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
1000 Years of Less Ordinary
Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series
ReTweets of Love
Agency: Droga5 / New York + The Coca Cola Company / Atlanta
Client: Coca-Cola Company Category: Craft - Typography - Single or Series / Typography - Single or Series
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Craft - Typography - Single or Series / Typography - Single or Series
Noise
Agency: Grid Worldwide / Johannesburg
Client: Anti Establishment Category: Craft - Typography - Single or Series / Typography - Single or Series
Man With Machine: THINK Series
Agency: Ogilvy / New York
Client: IBM Category: Craft - Typography - Single or Series / Typography - Single or Series
Typeself
Agency: Wieden+Kennedy / Shanghai
Client: Wieden+Kennedy Shanghai Category: Craft - Typography - Single or Series / Typography - Single or Series
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Floating Bottles
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up
Agency: LG2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Ideas for Change ATM
Agency: Joe Public / Johannesburg
Client: Nedbank Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Piano Coin Donation Box
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: President 7-11 Chain Store Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Uber Safe
Agency: Rethink / Toronto + Someplace Nice / Toronto + Stacklab / Toronto
Client: Uber Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Past
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh
Agency: Rethink / Toronto + Vista Print / Vancouver
Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Agency: Sid Lee / Montréal
Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
"X"
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay
Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16217M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16218M
Award:
2016 Design Merit Award
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16219M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / New Delhi
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16220M
Award:
2016 Design Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16221M
Award:
2016 Design Merit Award
Agency:
REDIFFUSION Y&R / MUMBAI
Client:
Eveready Industries India
Title:
ANTI-RAPE SONIC TORCH
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16222M
Award:
2016 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16223M
Award:
2016 Design Merit Award
Agency:
&Larry / Singapore + Por Avion / Singapore
Client:
Enlightenment
Title:
This magazine is designed to be suitable for the young
Category:
Consumer - Publication Design / Magazine Layout Design
Annual ID:
DE16139M
Award:
2016 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Washingtonian Bride & Groom
Title:
Start Spreading the News
Category:
Consumer - Publication Design / Magazine Layout Design
Annual ID:
DE16140M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Layout Design
Annual ID:
DE16141M
Award:
2016 Design Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Oakley
Title:
One Obsession
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16247M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16248M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16249M
Award:
2016 Design Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
If Your Partner Turns out to be a Tyrant
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16250M
Award:
2016 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16251M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client:
Brown-Forman / Finlandia
Title:
1000 Years of Less Ordinary
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16252M
Award:
2016 Design Merit Award
Agency:
Droga5 / New York + The Coca Cola Company / Atlanta
Client:
Coca-Cola Company
Title:
ReTweets of Love
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16262M
Award:
2016 Design Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16263M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
Anti Establishment
Title:
Noise
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16264M
Award:
2016 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Man With Machine: THINK Series
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16265M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Wieden+Kennedy Shanghai
Title:
Typeself
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16266M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16092M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Valentine Kiss
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16093M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
The Floating Bottles
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16094M
Award:
2016 Design Merit Award
Agency:
Deutsch / New York
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16163M
Award:
2016 Design Merit Award
Agency:
FCB / Toronto + BMO / Toronto
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16164M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Design Merit Award
Agency:
LG2 / Toronto
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16166M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16186M
Award:
2016 Design Merit Award
Agency:
Joe Public / Johannesburg
Client:
Nedbank
Title:
Ideas for Change ATM
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16187M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
President 7-11 Chain Store
Title:
Piano Coin Donation Box
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16188M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto + Someplace Nice / Toronto + Stacklab / Toronto
Client:
Uber
Title:
Uber Safe
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16189M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
Past
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16206M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto + Vista Print / Vancouver
Client:
Universal Outreach Foundation
Title:
2015 Brand Identity Refresh
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16207M
Award:
2016 Design Merit Award
Agency:
Sid Lee / Montréal
Client:
Maisonneuve-Rosemont Hospital Foundation
Title:
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16208M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
"X"
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16191M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Hashtag for Freedom
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16192M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Tie-wrap
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16193M
Award:
2016 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16194M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16195M
Award:
2016 Design Merit Award
Agency:
DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
Mie Prefecture
Title:
Reduce garbage for Ise Bay
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16196M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16197M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
All From One
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16198M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16199M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16200M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16201M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16202M
Award:
2016 Design Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16203M
Award:
2016 Design Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16204M
Award:
2016 Design Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16205M
