The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Europe's Most Punctual Offer
Agency: McCann / Copenhagen
Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Looking For You
Agency: OgilvyOne / London
Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16099M
Award:
2016 Direct Merit Award
Agency:
McCann / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16100M
Award:
2016 Direct Merit Award
Agency:
OgilvyOne / London
Client:
Battersea Dogs & Cats Home
Title:
Looking For You
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16101M
Award:
2016 Direct Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16102M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16104M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16105M
Award:
2016 Direct Merit Award
Agency:
Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16106M
Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16107M
Award:
2016 Direct Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16088M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16089M
Award:
2016 Direct Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16090M