The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Print / Print
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
How New York Eats
Agency: BBH NY / New York
Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Digital Signage
Agency: Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client: Bloomberg, Morgan Stanley Category: Craft - Printing / Production / Printing / Production
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production
Save the Animals
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Which One
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood
Agency: the community / Miami
Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Agency: VCCP / London
Client: Amnesty International Category: Non-Profit - Publications / Publications
Paparazzi Troll
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral / Collateral
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Collateral / Collateral
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral / Collateral
The Underwater Billboard
Agency: Clemenger BBDO / Sydney
Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16039B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16040B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16035B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16006B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16007B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16022B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16023B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16057B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Annual ID:
PO16058B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16070B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16028B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16029B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16018B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16019B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16005B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16010B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16001B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16002B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Annual ID:
PO16011B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16024B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBH NY / New York
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16026B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16027B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Annual ID:
PO16072B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Annual ID:
PO16073B
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16238M
Award:
2016 Print & Outdoor Merit Award
Agency:
Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client:
Bloomberg, Morgan Stanley
Title:
Digital Signage
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16239M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16240M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16241M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Save the Animals
Category:
Consumer - Trade / Full Page or Spread - Campaign
Annual ID:
PO16106M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Annual ID:
PO16103M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Annual ID:
PO16104M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16168M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16169M
Award:
2016 Print & Outdoor Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16170M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16189M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16190M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16191M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16192M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
Women Should Not Be Worth Less
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16193M
Award:
2016 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
The Government of the City of Buenos Aires
Title:
You Give More Than Just Blood
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16194M
Award:
2016 Print & Outdoor Merit Award
Agency:
VCCP / London
Client:
Amnesty International
Title:
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16195M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16196M
Award:
2016 Print & Outdoor Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16197M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16198M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16199M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16200M
Award:
2016 Print & Outdoor Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16201M
Award:
2016 Print & Outdoor Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Keep Australia Fishing
Title:
The Underwater Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16212M
Award:
2016 Print & Outdoor Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16213M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16214M