The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made By You
Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Little Big Baby
Agency: BETC / Paris
Client: evian Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
500 Years of Stories
Agency: Grey / London
Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 11 Initiative
Agency: Ogilvy / New York
Client: Aetna Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Is This You?
Agency: McCann / New York
Client: NY Lottery Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
Waterfall
Agency: BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Risotto Pomodoro
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Workers
Agency: J Walter Thompson Italy / Milan
Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Istanbul
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra
Agency: MULLENLOWE SSP3 / Bogotá, D. C.
Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
Empty Fridge
Agency: Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur
Client: Pizza Hut Restaurants Category: Consumer - Magazine / Full Page or Spread - Single
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Easy Meal
Agency: FCB / Chicago
Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16215M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16216M
Award:
2016 Print & Outdoor Merit Award
Agency:
72andSunny / Los Angeles
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16150M
Award:
2016 Print & Outdoor Merit Award
Agency:
Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16151M
Award:
2016 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Little Big Baby
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16152M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16153M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London
Client:
Tate
Title:
500 Years of Stories
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16154M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16155M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16156M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16157M
Award:
2016 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16158M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16159M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16184M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16185M
Award:
2016 Print & Outdoor Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16186M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16187M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Aetna
Title:
The 11 Initiative
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16188M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16165M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16166M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16167M
Award:
2016 Print & Outdoor Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Biothymus M
Title:
Bald Barbershop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16173M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16174M
Award:
2016 Print & Outdoor Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16160M
Award:
2016 Print & Outdoor Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16161M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
NY Lottery
Title:
Is This You?
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16162M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16163M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16164M
Award:
2016 Print & Outdoor Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16087M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK
Client:
Air Asia
Title:
Waterfall
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16088M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / MEXICO
Client:
Bayer Mexico
Title:
Bayer / Alka Seltzer: Risotto Pomodoro
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16089M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / MEXICO
Client:
Bayer Mexico
Title:
Bayer / Alka Seltzer: Hot dog combo
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16090M
Award:
2016 Print & Outdoor Merit Award
Agency:
J Walter Thompson Italy / Milan
Client:
Samsung Electronics Italia Spa
Title:
Workers
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16091M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Refuel - To Istanbul
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16092M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Refuel - To Barcelona
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16093M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Refuel - To New York
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16094M
Award:
2016 Print & Outdoor Merit Award
Agency:
MULLENLOWE SSP3 / Bogotá, D. C.
Client:
Colsubsidio Supermarkets
Title:
WILD MEALS / Zebra
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16095M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16096M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur
Client:
Pizza Hut Restaurants
Title:
Empty Fridge
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16097M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16114M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16115M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16116M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16117M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16118M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16119M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16120M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16121M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16122M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16123M
Award:
2016 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16124M
Award:
2016 Print & Outdoor Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16125M