The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Innovation - Web / Web
Samsung KalimaLock
Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16041M
Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16042M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16043M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16044M
Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Innovation - Web / Web
Annual ID:
UX16059M
Award:
2016 UX / UI Merit Award
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Annual ID:
UX16060M
Award:
2016 UX / UI Merit Award
Agency:
Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client:
Samsung Gulf Electronics
Title:
Samsung KalimaLock
Category:
CSR - Mobile / Mobile
Annual ID:
UX16049M