The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Advertising / Advertising
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC Category: Consumer - Websites / Corporate Website
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong
Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion
Agency: OgilvyOne Worldwide / Barcelona
Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising / Banners
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Clash of Clans - Virtual Reality
Agency: Barton F. Graf / New York + Psyop / Los Angels
Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Advertising / Interactive Video
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Craft - Sound Design / Sound Design
Bug Configurator
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: Craft - Sound Design / Sound Design
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava
Client: J&T Bank Category: Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16088M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16089M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16090M
Award:
2016 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16091M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16092M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16093M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16094M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Annual ID:
IN16053M
Award:
2016 Interactive Merit Award
Agency:
McCANN / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Advertising / Banners
Annual ID:
IN16061M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client:
KitKat
Title:
ScrollPong
Category:
Consumer - Advertising / Banners
Annual ID:
IN16062M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Barcelona
Client:
LA REDOUTE
Title:
The Language of Fashion
Category:
Consumer - Advertising / Banners
Annual ID:
IN16063M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising / Banners
Annual ID:
IN16064M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16110M
Award:
2016 Interactive Merit Award
Agency:
Barton F. Graf / New York + Psyop / Los Angels
Client:
Supercell
Title:
Clash of Clans - Virtual Reality
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16066M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Come Alive Interactive
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16067M
Award:
2016 Interactive Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16068M
Award:
2016 Interactive Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Protonet
Title:
How China Are You?
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16069M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16070M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16071M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Nature Adventure
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16072M
Award:
2016 Interactive Merit Award
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16111M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Bug Configurator
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16112M
Award:
2016 Interactive Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16113M