The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

Come Alive Interactive

Agency BBDO / New York

Client PepsiCo / Mountain Dew Kickstart
BACK TO RESULTS

URL

Click to launch

Annual ID

IN16067M

About the Work

Mountain Dew is one of the most recognizable and beloved soda brands in North America. However, this recognition does not yet carry over to the Mountain Dew Kickstart brand extension, which is relatively new to the market. The brand was looking for a way to increase awareness among millennials. Insight: Raised in a culture of interactivity and gaming, our audience wants brands to give them something they can have some fun with. With this in mind, we created the first-ever “Windows Within Windows…Within Windows” YouTube Experience. At the end of commercial, viewers were prompted to “Go Ahead. Touch Stuff.” as we planted a series of annotated “windows within windows” across the room. If clicked, they’d unlock a different piece of fun video content. Unless of course they clicked on the door – this one would lead viewers out onto the street where they’d find a new batch of “windows” to explore.