The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
Navigating Responsibly
Agency: Spring/Summer / Copenhagen
Client: Danish shipowners’ Association Category: Web / User Experience
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
TravelClick Hotel Room Booking Engine
Agency: DigitasLBi / New York
Client: TravelClick Category: Craft / Information Architecture
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Craft / Information Architecture
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Craft / Interface Design
Mixtape Of You
Agency: No Fixed Address / Toronto
Client: Boom 97.3 Category: Craft / Interface Design
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Mobile / User Experience
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Mobile / User Experience
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Web / Utility
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Cross-Channel / Digital Cross-Channel
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17046M
Award:
2017 UX / UI Merit Award
Agency:
Isobar / Australia
Client:
ANZ
Title:
ANZ Banker Desktop
Category:
Web / User Experience
Annual ID:
OS_UX17023M
Award:
2017 UX / UI Merit Award
Agency:
Spring/Summer / Copenhagen
Client:
Danish shipowners’ Association
Title:
Navigating Responsibly
Category:
Web / User Experience
Annual ID:
OS_UX17024M
Award:
2017 UX / UI Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Annual ID:
OS_UX17025M
Award:
2017 UX / UI Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Davivienda
Title:
Concepcion
Category:
Mobile / Utility
Annual ID:
OS_UX17026M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Apple Watch Nike+
Category:
Mobile / Utility
Annual ID:
OS_UX17027M
Award:
2017 UX / UI Merit Award
Agency:
DigitasLBi / New York
Client:
TravelClick
Title:
TravelClick Hotel Room Booking Engine
Category:
Craft / Information Architecture
Annual ID:
OS_UX17044M
Award:
2017 UX / UI Merit Award
Agency:
ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Craft / Information Architecture
Annual ID:
OS_UX17045M
Award:
2017 UX / UI Merit Award
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Annual ID:
OS_UX17042M
Award:
2017 UX / UI Merit Award
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Craft / Interface Design
Annual ID:
OS_UX17043M
Award:
2017 UX / UI Merit Award
Agency:
DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Annual ID:
OS_UX17028M
Award:
2017 UX / UI Merit Award
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Annual ID:
OS_UX17029M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Annual ID:
OS_UX17030M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Annual ID:
OS_UX17031M
Award:
2017 UX / UI Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Mobile / User Experience
Annual ID:
OS_UX17032M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Annual ID:
OS_UX17021M
Award:
2017 UX / UI Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Web / Utility
Annual ID:
OS_UX17022M
Award:
2017 UX / UI Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17033M
Award:
2017 UX / UI Merit Award
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17034M
Award:
2017 UX / UI Merit Award
Agency:
SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17035M
Award:
2017 UX / UI Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17036M
Award:
2017 UX / UI Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17037M
Award:
2017 UX / UI Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17038M
Award:
2017 UX / UI Merit Award
Agency:
McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17039M
Award:
2017 UX / UI Merit Award
Agency:
Pet Gorilla / Los Angeles + Nest / Palo Alto
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17040M