The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE Category: Innovation in Interactive / Online
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Interactive / Online
Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco
Client: Google Data Arts Team Category: Innovation in Interactive / Online
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17080M
Award:
2017 Interactive Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17081M
Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17082M