The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Ahlan Bear
Agency: Rethink / Toronto + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services Category: Integrated Digital & Physical Product
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Online Films & Video / Long Form - Single
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Online Films & Video / Long Form - Single
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Publishing / Magazine - Campaign
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Escobar Frequency
Agency: AKQA / São Paulo
Client: Netflix Category: Online / Brand or Product Integration into Storyline
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Installations
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Intellectual Property Silver Pencil
Agency:
Rethink / Toronto + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client:
COSTI Immigrant Services
Title:
Ahlan Bear
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17011S
Award:
2017 Public Relations Silver Pencil
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Innovation in Public Relations
Annual ID:
OS_PR17030S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17016S
Award:
2017 Film Silver Pencil
Agency:
&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client:
momondo
Title:
The DNA Journey
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17038S
Award:
2017 Film Silver Pencil
Agency:
adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17039S
Award:
2017 Public Relations Silver Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Reputation Management
Annual ID:
OS_PR17020S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Annual ID:
OS_CP17021S
Award:
2017 Cross-Platform Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Annual ID:
OS_CP17022S
Award:
2017 Direct Marketing Silver Pencil
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17038S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17033S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17031S
Award:
2017 Public Relations Silver Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Community Building
Annual ID:
OS_PR17011S
Award:
2017 Public Relations Silver Pencil
Agency:
Leo Burnett / Mumbai
Client:
OLX
Title:
REUNITING MEMORIES FROM 1947
Category:
Community Building
Annual ID:
OS_PR17012S
Award:
2017 Film Silver Pencil
Agency:
The Martin Agency / Richmond + RadicalMedia / New York
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Annual ID:
OS_FI17002S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17017S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Sunday Stroll
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17018S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17006S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17006S
Award:
2017 Radio Silver Pencil
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Annual ID:
OS_RA17008S
Award:
2017 Direct Marketing Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17010S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17011S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Annual ID:
OS_BE17022S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Annual ID:
OS_BE17018S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17024S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17025S
Award:
2017 Cross-Platform Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17024S