The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Brand Transformation
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Prayer For Good
Agency: Hakuhodo Indonesia / Jakarta
Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft / Photography - Campaign
Rhythm of Love Wall
Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo
Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Experiential / Installations
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Integrated Branding / Integrated Online
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Camelpower
Agency: TBWA\RAAD / Dubai
Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Sound - Campaign
Shindoor Khela - No Condition Apply
Agency: FCBIndia Group / Delhi
Client: The Times Of India Category: Experiential / Events & Competitions
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love
Agency: R/GA / New York
Client: Ad Council Category: Experiential / Events & Competitions
Breaking2
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Experiential / Events & Competitions
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Augmented Reality (AR)
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing - Campaign
Where Life Happens 2017
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Integrated Branding
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Integrated Branding
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Integrated Branding
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Integrated Branding
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Integrated Branding
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Integrated Branding
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Annual ID:
OS_CP18048M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Annual ID:
OS_CP18049M
Award:
2018 Cross-Platform Merit Award
Agency:
BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client:
Sportsbet
Title:
Putting the 'Roid in Android
Category:
Brand Transformation
Annual ID:
OS_CP18050M
Award:
2018 Cross-Platform Merit Award
Agency:
Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Brand Transformation
Annual ID:
OS_CP18051M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Annual ID:
OS_CP18052M
Award:
2018 Cross-Platform Merit Award
Agency:
Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18060M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18061M
Award:
2018 Cross-Platform Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sompo Insurance Indonesia
Title:
Prayer For Good
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18062M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18063M
Award:
2018 Cross-Platform Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP18057M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Baby Dove - Beautifully Real Moms
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP18058M
Award:
2018 Cross-Platform Merit Award
Agency:
ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo
Client:
7-ELEVEN Taiwan
Title:
Rhythm of Love Wall
Category:
Experiential / Installations
Annual ID:
OS_CP18030M
Award:
2018 Cross-Platform Merit Award
Agency:
CHE Proximity / Australia
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Annual ID:
OS_CP18031M
Award:
2018 Cross-Platform Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Experiential / Installations
Annual ID:
OS_CP18032M
Award:
2018 Cross-Platform Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18047M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18064M
Award:
2018 Cross-Platform Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18065M
Award:
2018 Cross-Platform Merit Award
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18066M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18067M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan
Title:
Camelpower
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18068M
Award:
2018 Cross-Platform Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP18059M
Award:
2018 Cross-Platform Merit Award
Agency:
FCBIndia Group / Delhi
Client:
The Times Of India
Title:
Shindoor Khela - No Condition Apply
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18025M
Award:
2018 Cross-Platform Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18026M
Award:
2018 Cross-Platform Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18027M
Award:
2018 Cross-Platform Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18028M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Breaking2
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18029M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_CP18033M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_CP18034M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18053M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18054M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18055M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP18056M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Annual ID:
OS_CP18035M
Award:
2018 Cross-Platform Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Where Life Happens 2017
Category:
Integrated Branding
Annual ID:
OS_CP18036M
Award:
2018 Cross-Platform Merit Award
Agency:
Buzzman / 75010, Paris
Client:
TGV
Title:
2H04
Category:
Integrated Branding
Annual ID:
OS_CP18037M
Award:
2018 Cross-Platform Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Branding
Annual ID:
OS_CP18038M
Award:
2018 Cross-Platform Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Integrated Branding
Annual ID:
OS_CP18039M
Award:
2018 Cross-Platform Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Integrated Branding
Annual ID:
OS_CP18040M
Award:
2018 Cross-Platform Merit Award
Agency:
GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Integrated Branding
Annual ID:
OS_CP18041M
Award:
2018 Cross-Platform Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Integrated Branding
Annual ID:
OS_CP18042M
Award:
2018 Cross-Platform Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Integrated Branding
Annual ID:
OS_CP18043M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Integrated Branding
Annual ID:
OS_CP18044M
Award:
2018 Cross-Platform Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Integrated Branding
Annual ID:
OS_CP18045M