The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft / Art Direction - Campaign
Annual ID
OS_CP18054M
About the Work
DÉTOUR A short film and a campaign shot on iPhone Détour is a 12 minute film directed by French Oscar-winning director Michel Gondry shot entirely on an iPhone. Détour was launched like a movie, with a social teaser, a premiere in Paris, TV and cinema trailers and a series of film posters, also shot on iPhone by Martin Bruno. To give Détour its own visual identity, a font based on Gondry's handwriting was also created. Détour was accompanied by a set of 6 online tutorials recorded by Michel, in French and in English, aiming to inspire people to shoot their own films. Film, trailers and tutorials all use the original soundtrack created by film composer Etienne Charry.
2018 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Media Arts Lab / London
Production Company
Partizan / Paris
Royal Post / Paris
Nomad / London
ETC / London
750mph / London
Media Company
OMD / London
Art Director
Vicky Simmons
Chief Creative Officer
Brent Anderson – Global Chief Creative Officer
Composer
Etienne Charry
Creative Director
Pauline Kerleroux
Thomas Gerbeaux
Designer
Jacob Bebbington
Director
Michel Gondry
Editor
Marie-Charlotte Moreau
Executive Creative Director
Stephen Hancock - Group Creative Director
Sound Designer
Andy Humphreys
Writer
Mara Rizzetto
Agency Producer
Dan Heighes
Ben Roberts
Julia Legina
Harriet Mills
Ioli Sachpelis
Cinematographer
Laurent Brunet A.F.C
Creative Team
Antoine MINCZELES
Yourick Van Impe
Music / Sound
Chris Pattinson
Related Awards
