The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Television / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client: Amazon Category: Television / Long Form - Single
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Short Form - Campaign
It's perfectly normal. Until it's Kwiffed
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Campaign
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Annual ID:
OS_FI18015B
Award:
2018 Film Bronze Pencil
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Annual ID:
OS_FI18016B
Award:
2018 Film Bronze Pencil
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Annual ID:
OS_FI18017B
Award:
2018 Film Bronze Pencil
Agency:
Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Long Form - Single
Annual ID:
OS_FI18018B
Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18007B
Award:
2018 Film Bronze Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18019B