The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Mobile-First Video
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client: Expedia Category: Websites
Speak to Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Websites
History of the Internet
Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo
Client: Yahoo! JAPAN Category: Websites
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Gaming
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Music / Sound
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA Category: Use of Technology
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid
Client: Samsung Category: Use of Technology
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Use of Technology
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Use of Technology
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA Category: Use of Technology / Augmented Reality (AR)
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Art Direction
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Mobile Advertising
Parking in 4,9 second
Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client: Toyota Category: Mobile Advertising
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai
Client: Chevrolet Category: Mobile Advertising
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Mobile Advertising
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Applications
Quest to LEGOLAND
Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client: LEGOLAND Florida Category: Applications
Ecoalarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques Category: Applications
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Utility
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Innovation in Mobile
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Innovation in Mobile
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_MO18059M
Award:
2018 Mobile Merit Award
Agency:
FCB/SIX / Toronto
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Annual ID:
OS_MO18070M
Award:
2018 Mobile Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Delta Air Lines
Title:
Free Messaging
Category:
Mobile-First Video
Annual ID:
OS_MO18071M
Award:
2018 Mobile Merit Award
Agency:
180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Annual ID:
OS_MO18032M
Award:
2018 Mobile Merit Award
Agency:
Google Creative Lab / London + Jaume Sanchez / London
Client:
Google
Title:
Speak to Go
Category:
Websites
Annual ID:
OS_MO18033M
Award:
2018 Mobile Merit Award
Agency:
BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo
Client:
Yahoo! JAPAN
Title:
History of the Internet
Category:
Websites
Annual ID:
OS_MO18034M
Award:
2018 Mobile Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Annual ID:
OS_MO18047M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Annual ID:
OS_MO18064M
Award:
2018 Mobile Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Annual ID:
OS_MO18065M
Award:
2018 Mobile Merit Award
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Use of Technology
Annual ID:
OS_MO18048M
Award:
2018 Mobile Merit Award
Agency:
BBDO / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Use of Technology
Annual ID:
OS_MO18049M
Award:
2018 Mobile Merit Award
Agency:
Cheil Worldwide Spain / Madrid
Client:
Samsung
Title:
Dytective for Samsung
Category:
Use of Technology
Annual ID:
OS_MO18050M
Award:
2018 Mobile Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Use of Technology
Annual ID:
OS_MO18051M
Award:
2018 Mobile Merit Award
Agency:
DAVID / São Paulo + Vetor Zero / São Paulo
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Use of Technology
Annual ID:
OS_MO18052M
Award:
2018 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Use of Technology
Annual ID:
OS_MO18053M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Annual ID:
OS_MO18054M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Annual ID:
OS_MO18055M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18056M
Award:
2018 Mobile Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18057M
Award:
2018 Mobile Merit Award
Agency:
SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18058M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Annual ID:
OS_MO18066M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Annual ID:
OS_MO18041M
Award:
2018 Mobile Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Mobile Advertising
Annual ID:
OS_MO18042M
Award:
2018 Mobile Merit Award
Agency:
Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client:
Toyota
Title:
Parking in 4,9 second
Category:
Mobile Advertising
Annual ID:
OS_MO18043M
Award:
2018 Mobile Merit Award
Agency:
Commonwealth McCann / Dubai + Carat MENA / Dubai
Client:
Chevrolet
Title:
Battery Buster
Category:
Mobile Advertising
Annual ID:
OS_MO18044M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Germany
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Mobile Advertising
Annual ID:
OS_MO18045M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Mobile Advertising
Annual ID:
OS_MO18046M
Award:
2018 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Applications
Annual ID:
OS_MO18035M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Annual ID:
OS_MO18036M
Award:
2018 Mobile Merit Award
Agency:
The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Applications
Annual ID:
OS_MO18037M
Award:
2018 Mobile Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Fundación Banco de Bosques
Title:
Ecoalarm
Category:
Applications
Annual ID:
OS_MO18038M
Award:
2018 Mobile Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Annual ID:
OS_MO18039M
Award:
2018 Mobile Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Annual ID:
OS_MO18040M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Annual ID:
OS_MO18067M
Award:
2018 Mobile Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Annual ID:
OS_MO18068M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Annual ID:
OS_MO18069M
Award:
2018 Mobile Merit Award
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18060M
Award:
2018 Mobile Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18061M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18062M