The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Protect Like A Mother
Agency: McCann / New York + Framestore / New York + Cut + Run / New York
Client: Lysol Category: Craft - Visual Effects / Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Cinematography / Single
Life's adventure
Agency: BETC Shopper / Paris + BETC / Paris
Client: Leroy Merlin Category: Craft - Cinematography / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Cinematography / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Cinematography / Single
Anthem
Agency: MJZ / Los Angeles + DigitasLBi / Chicago + The Mill / International + Whitehouse Post / International
Client: KitchenAid Category: Craft - Cinematography / Single
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Cinematography / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Cinematography / Single
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Craft - Cinematography / Single
Greed
Agency: Impact BBDO / Dubai + Truffle / Beirut
Client: Landmark Group Category: Craft - Cinematography / Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Craft - Cinematography / Single
The Hunt Alone
Agency: McCann Worldgroup / Shanghai
Client: Chevrolet / SGM Category: Craft - Cinematography / Single
Lost Panda
Agency: Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / New York + Alt.vfx / Los Angeles
Client: Tile Category: Craft - Cinematography / Single
Join The Team
Agency: Smuggler / Los Angeles + Saatchi & Saatchi / Los Angeles
Client: Toyota Category: Craft - Cinematography / Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Craft - Writing / Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft - Writing / Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Craft - Writing / Single
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Writing / Campaign
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client: Tile Category: Craft - Animation / Single
Invention of Together
Agency: BUCK / Los Angeles
Client: Tinder Category: Craft - Animation / Single
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London
Client: Marks & Spencer Category: Craft - Animation / Single
Heathrow 'Love at First Flight'
Agency: Havas / London
Client: Heathrow Airport Category: Craft - Animation / Single
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG Category: Craft - Animation / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client: JD.com Category: Craft - Animation / Single
Football Stories
Agency: AMV BBDO / London + BBDO / Africa + Stink / London
Client: Diageo Guinness Category: Craft - Cinematography / Campaign
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Craft - Use of Music / Original Music - Single or Campaign
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign
MailShrimp - Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Craft - Use of Music / Original Music - Single or Campaign
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Use of Music / Original Music - Single or Campaign
Dove - Look How Far We've Come
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft - Use of Music / Original Music - Single or Campaign
Why Can't We Get Along
Agency: SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client: rag and bone new york Category: Craft - Use of Music / Original Music - Single or Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Craft - Use of Music / Original Music - Single or Campaign
Why Not Zero
Agency: Wieden+Kennedy / New York + Titmouse / New York
Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto
Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Comin' Home
Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Dinner
Agency: Spotify In-House / New York
Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Innovation in Moving Image Craft / Visual
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Innovation in Moving Image Craft / Visual
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann / New York + Framestore / New York + Cut + Run / New York
Client:
Lysol
Title:
Protect Like A Mother
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180131M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180104M
Award:
2018 Moving Image Craft Merit Award
Agency:
BETC Shopper / Paris + BETC / Paris
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180105M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180106M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180107M
Award:
2018 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + DigitasLBi / Chicago + The Mill / International + Whitehouse Post / International
Client:
KitchenAid
Title:
Anthem
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180108M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Things
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180109M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180110M
Award:
2018 Moving Image Craft Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180111M
Award:
2018 Moving Image Craft Merit Award
Agency:
Impact BBDO / Dubai + Truffle / Beirut
Client:
Landmark Group
Title:
Greed
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180112M
Award:
2018 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180113M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Shanghai
Client:
Chevrolet / SGM
Title:
The Hunt Alone
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180114M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / New York + Alt.vfx / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180115M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / Los Angeles + Saatchi & Saatchi / Los Angeles
Client:
Toyota
Title:
Join The Team
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180116M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180117M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wanda / Saint-Denis
Client:
Lacoste
Title:
Fashion
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180118M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Craft - Writing / Single
Annual ID:
OS_MI18080M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Craft - Writing / Single
Annual ID:
OS_MI18081M
Award:
2018 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Annual ID:
OS_MI18082M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18083M
Award:
2018 Moving Image Craft Merit Award
Agency:
Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Animation / Single
Annual ID:
OS_MI180121M
Award:
2018 Moving Image Craft Merit Award
Agency:
BUCK / Los Angeles
Client:
Tinder
Title:
Invention of Together
Category:
Craft - Animation / Single
Annual ID:
OS_MI180122M
Award:
2018 Moving Image Craft Merit Award
Agency:
Grey / London + Framestore / London + Rattling Stick / London
Client:
Marks & Spencer
Title:
Paddington and the Christmas Visitor
Category:
Craft - Animation / Single
Annual ID:
OS_MI180123M
Award:
2018 Moving Image Craft Merit Award
Agency:
Havas / London
Client:
Heathrow Airport
Title:
Heathrow 'Love at First Flight'
Category:
Craft - Animation / Single
Annual ID:
OS_MI180124M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt / Hamburg + Sehsucht / Hamburg
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Annual ID:
OS_MI180125M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft - Animation / Single
Annual ID:
OS_MI180126M
Award:
2018 Moving Image Craft Merit Award
Agency:
Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client:
JD.com
Title:
Joy Story: Joy & Heron
Category:
Craft - Animation / Single
Annual ID:
OS_MI180127M
Award:
2018 Moving Image Craft Merit Award
Agency:
PHENOMENON / Los Angeles
Client:
Intuit
Title:
A Giant Story
Category:
Craft - Animation / Single
Annual ID:
OS_MI180128M
Award:
2018 Moving Image Craft Merit Award
Agency:
AMV BBDO / London + BBDO / Africa + Stink / London
Client:
Diageo Guinness
Title:
Football Stories
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI180119M
Award:
2018 Moving Image Craft Merit Award
Agency:
Big / Birmingham
Client:
Valvoline
Title:
Never Idle
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI180120M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180137M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180138M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
MailShrimp - Did You Mean MailChimp?
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180139M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180140M
Award:
2018 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Dove - Look How Far We've Come
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180141M
Award:
2018 Moving Image Craft Merit Award
Agency:
SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client:
rag and bone new york
Title:
Why Can't We Get Along
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180142M
Award:
2018 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180143M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + Titmouse / New York
Client:
Jordan Brand
Title:
Why Not Zero
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180144M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180145M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180146M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Things
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180147M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client:
Nespresso
Title:
Comin' Home
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180148M
Award:
2018 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Dinner
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180149M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180150M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180151M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180152M
Award:
2018 Moving Image Craft Merit Award
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180153M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18077M
Award:
2018 Moving Image Craft Merit Award
Agency:
Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client:
Duracell
Title:
Trust Is Power
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18078M
Award:
2018 Moving Image Craft Merit Award
Agency:
Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18079M