The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Use of Music / Original Music
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA Category: Use of Music / Original Music
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Use of Music / Original Music
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Use of Music / Original Music
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Use of Technology
I Am Hunger in America
Agency: Leo Burnett / Chicago
Client: Feeding America Category: Use of Technology
Sara Nordheim: A Permanent Exhibition
Agency: ANTI / Group + VOID / Oslo
Client: UNICEF Category: Use of Technology
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Craft - Sound Design / Single
The Prayer
Agency: The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client: Brand South Africa Category: Craft - Sound Design / Single
Purpose
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Coca Cola Category: Craft - Sound Design / Single
Stop At Nothing
Agency: Wieden+Kennedy / London + Park Pictures / London
Client: Nike Category: Craft - Sound Design / Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Craft - Sound Design / Single
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft Category: Craft - Sound Design / Single
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Volkswagen AG Category: Craft - Sound Design / Single
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Craft - Sound Design / Single
Introducing iPhone 11
Agency: Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA
Client: Apple Category: Use of Music / Licensed / Adapted Music
The Prayer
Agency: The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client: Brand South Africa Category: Craft - Cinematography / Single
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Escape
Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single
SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Craft - Cinematography / Single
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client: Volkswagen UK Category: Craft - Writing / Campaign
Jojo Rabbit (main titles)
Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client: Fox Searchlight Category: Title Sequences
"Captain Marvel" Main-on-End Title Sequence
Agency: Elastic / Santa Monica + Marvel / Los Angeles
Client: Marvel Category: Title Sequences
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Craft - Animation / Campaign
I Am Hunger in America
Agency: Leo Burnett / Chicago
Client: Feeding America Category: Innovation in Moving Image Craft
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Innovation in Moving Image Craft
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client: Bank of Melbourne Category: Craft - Visual Effects / Single
"The New Kid" by DICK'S Sporting Goods
Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client: Virgin Australia Category: Craft - Visual Effects / Single
Give Time
Agency: BBDO / New York + Caviar / Los Angeles
Client: American Red Cross/American Cancer Society Category: Craft - Editing / Single
This Watch Tells Time
Agency: EXILE / Santa Monica + Apple / Cupertino + RESET / Santa Monica + Electric Theatre Collective / London
Client: Apple Category: Craft - Editing / Single
Get to know the first all-electric MINI
Agency: Iconoclast Germany GmbH / Berlin
Client: BMW Group - MINI Category: Craft - Editing / Single
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Craft - Editing / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Editing / Single
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike Category: Craft - Editing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Editing / Single
The Feather
Agency: Åkestam Holst NoA / Stockholm
Client: SVT (Swedish Television) Category: Craft - Editing / Single
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_103M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + MJZ / London + Mother / London
Client:
IKEA
Title:
Silence the Critics
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_104M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_105M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_106M
Award:
2020 Moving Image Craft Merit Award
Agency:
TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_107M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_108M
Award:
2020 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Use of Technology
Annual ID:
OS_MI20_110M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Use of Technology
Annual ID:
OS_MI20_111M
Award:
2020 Moving Image Craft Merit Award
Agency:
ANTI / Group + VOID / Oslo
Client:
UNICEF
Title:
Sara Nordheim: A Permanent Exhibition
Category:
Use of Technology
Annual ID:
OS_MI20_112M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_094M
Award:
2020 Moving Image Craft Merit Award
Agency:
The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client:
Brand South Africa
Title:
The Prayer
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_095M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Coca Cola
Title:
Purpose
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_096M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Park Pictures / London
Client:
Nike
Title:
Stop At Nothing
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_097M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_098M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_099M
Award:
2020 Moving Image Craft Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_100M
Award:
2020 Moving Image Craft Merit Award
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_101M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA
Client:
Apple
Title:
Introducing iPhone 11
Category:
Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI20_109M
Award:
2020 Moving Image Craft Merit Award
Agency:
The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client:
Brand South Africa
Title:
The Prayer
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_078M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_079M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_080M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
Escape
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_081M
Award:
2020 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_082M
Award:
2020 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI20_067M
Award:
2020 Moving Image Craft Merit Award
Agency:
Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client:
Fox Searchlight
Title:
Jojo Rabbit (main titles)
Category:
Title Sequences
Annual ID:
OS_MI20_089M
Award:
2020 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica + Marvel / Los Angeles
Client:
Marvel
Title:
"Captain Marvel" Main-on-End Title Sequence
Category:
Title Sequences
Annual ID:
OS_MI20_090M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_061M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M
Award:
2020 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_063M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M
Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M
Award:
2020 Moving Image Craft Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
The European Parliment
Title:
Choose Your Future
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_066M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
Backstories
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI20_088M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_113M
Award:
2020 Moving Image Craft Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_114M
Award:
2020 Moving Image Craft Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Annual ID:
OS_MI20_102M
Award:
2020 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client:
Bank of Melbourne
Title:
If you have the will, we have the way
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_091M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client:
DICK'S Sporting Goods
Title:
"The New Kid" by DICK'S Sporting Goods
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_092M
Award:
2020 Moving Image Craft Merit Award
Agency:
Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_093M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Caviar / Los Angeles
Client:
American Red Cross/American Cancer Society
Title:
Give Time
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_068M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Cabin / LA
Client:
Apple
Title:
Wind Tunnel
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_069M
Award:
2020 Moving Image Craft Merit Award
Agency:
EXILE / Santa Monica + Apple / Cupertino + RESET / Santa Monica + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_070M
Award:
2020 Moving Image Craft Merit Award
Agency:
Iconoclast Germany GmbH / Berlin
Client:
BMW Group - MINI
Title:
Get to know the first all-electric MINI
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_071M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_072M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_073M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_074M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client:
Nike
Title:
The Great Chase
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_075M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_076M
Award:
2020 Moving Image Craft Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
SVT (Swedish Television)
Title:
The Feather
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_077M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_083M
