The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Visceral Reality
Agency: J.Walter Thompson / Sao Paulo
Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Virtual Gridiron
Agency: Momentum Worldwide / New York + Verizon Labs / New York
Client: Verizon Category: Experiential / Virtual Reality (VR)
VRecruitment
Agency: Host/Havas / Sydney
Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Agency:
McKinney / New York + Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18065M
Award:
2018 Interactive Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Rede de Justiça
Title:
Visceral Reality
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18066M
Award:
2018 Interactive Merit Award
Agency:
Momentum Worldwide / New York + Verizon Labs / New York
Client:
Verizon
Title:
Virtual Gridiron
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18067M
Award:
2018 Branded Entertainment Merit Award
Agency:
Host/Havas / Sydney
Client:
Defence Force Recruiting
Title:
VRecruitment
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE18103M