The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Live Events
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar
Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client: Xfinity Category: Experiential / Live Events
Award:
2019 Branded Entertainment Best of Discipline Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Annual ID:
OS_BE19001G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Annual ID:
OS_BE19001G
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Annual ID:
OS_BE19030S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Annual ID:
OS_BE19031S
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Annual ID:
OS_BE19032B
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Annual ID:
OS_BE19079M
Award:
2019 Branded Entertainment Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
Coca-Cola
Title:
Middle Seat Lounge
Category:
Experiential / Live Events
Annual ID:
OS_BE19080M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquincias Panamenas
Title:
Blizzard Store
Category:
Experiential / Live Events
Annual ID:
OS_BE19081M
Award:
2019 Branded Entertainment Merit Award
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Annual ID:
OS_BE19082M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Annual ID:
OS_BE19083M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Annual ID:
OS_BE19084M