The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Targeting
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19018M
Award:
2019 Creative Use of Data Merit Award
Agency:
Alma DDB / Miami
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19019M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19020M
Award:
2019 Creative Use of Data Merit Award
Agency:
Rethink / Toronto
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19021M