The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg
Client: Chicken Licken Category: Craft - Direction / Single
Get Ready
Agency: MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Direction / Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Direction / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Direction / Single
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Long Form Video / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Post / Single
Vikings
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Craft - Writing / Single
Survivor Stories | Terry
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles
Client: The 'me too.' movement Category: Moving Image / Single
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas Category: Craft - Editing / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Editing / Single
The Seven Worlds
Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client: Hennessy Category: Craft - Visual Effects / Single
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Cinematography / Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Short Form Video / Single
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg
Client:
Chicken Licken
Title:
Sbu 2.0
Category:
Craft - Direction / Single
Annual ID:
OS_MI19006B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Direction / Single
Annual ID:
OS_MI19007B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Direction / Single
Annual ID:
OS_MI19008B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Direction / Single
Annual ID:
OS_MI19009B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Direction / Single
Annual ID:
OS_MI19010B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Annual ID:
OS_BE19015B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Annual ID:
OS_BE19016B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Annual ID:
OS_BE19017B
Award:
2019 Social Media Bronze Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Post / Single
Annual ID:
OS_SM19008B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client:
Amazon Prime Video
Title:
Vikings
Category:
Craft - Writing / Single
Annual ID:
OS_MI19014B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Writing / Single
Annual ID:
OS_MI19015B
Award:
2019 Design Bronze Pencil
Agency:
Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles
Client:
The 'me too.' movement
Title:
Survivor Stories | Terry
Category:
Moving Image / Single
Annual ID:
OS_DE19057B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas Originals / Portland
Client:
adidas
Title:
adidas Brand - SS18
Category:
Craft - Editing / Single
Annual ID:
OS_MI19021B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Editing / Single
Annual ID:
OS_MI19022B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19036B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19027B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Academy Films / London + adam&eveDDB / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19028B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Annual ID:
OS_BE19005B