The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Moving Image Craft

Anthem

Agency BBDO / Toronto

Client Right To Play
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Annual ID

OS_MI19015B

About the Work

We needed to relaunch the charity Right To Play and prove that the work they do is so much more powerful than play alone. Their programs empower children in the darkest corners of the world to overcome unthinkable circumstances - like becoming child brides, labourers, or soldiers. We positioned the charity as enabling the first Child Uprising, arming children with hard-hitting poetry to show that they are rising up against the oppression they face. We launched with a global anthem spot to let people know that the Uprising had begun. We fuelled it with two more videos: one featuring an African boy rising above becoming a child soldier, the second showing an 11-year old Thai girl poetically penning her resignation letter. We supported the message worldwide with print and out of home, showing the world that the most victimized group on earth is finally demanding an end to their oppression.