The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market Category: Influencer Marketing / Single Channel
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Influencer Marketing / Single Channel
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Agency:
BETC / Paris
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_091M
Award:
2020 Social Media Merit Award
Agency:
Africa / Sao Paulo
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_092M
Award:
2020 Social Media Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_093M
Award:
2020 Social Media Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_094M
Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_095M
Award:
2020 Social Media Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_096M