The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Radio & Audio
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Experiential Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Custom Content
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Craft / Writing - Campaign
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Broadcast / Campaign
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Sivantos GmbH Category: Experiential Radio & Audio
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Craft / Writing - Campaign
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
The Bat
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Single
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Single
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Broadcast / Campaign
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev Category: Custom Content
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
RailTales
Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern
Client: SBB AG Category: Custom Content
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
The Growing Debate podcast
Agency: Bader Rutter / Milwaukee
Client: Corteva Agriscience Category: Online / Branded Podcast
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Online / Branded Podcast
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Radio & Audio
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
The ad that aired once.
Agency: Rethink / Toronto + Studios Apollo / Montreal
Client: Fondation Émergence Category: Broadcast / Single
Life Inside Of You
Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client: Johnson and Johnson Philippines Category: Broadcast / Single
The Last Germ: Life Regrets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
The Last Germ: Life Regrets - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
Award:
2020 Radio & Audio Best of Discipline Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_024G
Award:
2020 Radio & Audio Gold Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_025G
Award:
2020 Radio & Audio Gold Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_012G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Custom Content
Annual ID:
OS_RA20_008G
Award:
2020 Radio & Audio Gold Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_017G
Award:
2020 Radio & Audio Gold Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_018G
Award:
2020 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_026S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_027S
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_004S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_005S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_013S
Award:
2020 Radio & Audio Silver Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_014S
Award:
2020 Radio & Audio Silver Pencil
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Sivantos GmbH
Title:
Life Melodies
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_015S
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_019S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_020S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Writing Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_021S
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Bat
Category:
Broadcast / Single
Annual ID:
OS_RA20_002B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Broadcast / Single
Annual ID:
OS_RA20_003B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Tiger Brands
Title:
Revenge of the Fishmoth
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_016B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_006B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_007B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Use of Music
Annual ID:
OS_RA20_023B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Annual ID:
OS_RA20_009B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Custom Content
Annual ID:
OS_RA20_010B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Switzerland AG / Zürich + SBB AG / Bern
Client:
SBB AG
Title:
RailTales
Category:
Custom Content
Annual ID:
OS_RA20_011B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_022B
Award:
2020 Radio & Audio Merit Award
Agency:
Bader Rutter / Milwaukee
Client:
Corteva Agriscience
Title:
The Growing Debate podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_039M
Award:
2020 Radio & Audio Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
The Gurls Talk Podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_040M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_041M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_063M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_064M
Award:
2020 Radio & Audio Merit Award
Agency:
Mullenlowe Delta Ecuador / Quito
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_065M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_066M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_071M
Award:
2020 Radio & Audio Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_072M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Annual ID:
OS_RA20_028M
Award:
2020 Radio & Audio Merit Award
Agency:
Rethink / Toronto + Studios Apollo / Montreal
Client:
Fondation Émergence
Title:
The ad that aired once.
Category:
Broadcast / Single
Annual ID:
OS_RA20_029M
Award:
2020 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client:
Johnson and Johnson Philippines
Title:
Life Inside Of You
Category:
Broadcast / Single
Annual ID:
OS_RA20_030M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_031M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: List of Buckets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_032M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_054M
Award:
2020 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_055M
Award:
2020 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Xantenyx
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_056M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_057M
