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Mind Control
Agency adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
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Category
Innovation in Radio & Audio
Annual ID
OS_RA20_072M
About the Work
With its polarizing flavour, and its iconic ‘you either love it or hate it’ advertising campaign, Marmite has fed generations of hungry Brits, and disgusted many more. To grow sales we needed to change haters’ minds about Marmite… so we changed their minds. Incorporating behavioural science and mind control techniques, we created a number of posters that were part of a wider campaign. On first viewing, each poster seems innocent enough, but the brain see’s what the eye does not… a closer inspection will reveal these ads are not for Surf, Fosters and Virgin Media! They are in fact Marmite Mind Control ads, influencing members of the public with our subliminal messaging – ‘You don’t hate it, you love it!’.
2020 Awards
Total Points: 2
Merit
Credits
Agency
adam&eveDDB / London
PR / Marketing Agency
W Communications / London
Production Company
Moxie Pictures / London
Friends Electric / London
Music / Sound Production Company
Strings & Tins / London
Post Production Company
Electric Theatre Collective / London
Stitch / London
Media Distribution Company
Mindshare / London
Animator
Matthew Rowley
Chief Creative Officer
Ben Tollett
Richard Brim
Director
Martin Granger
Ewan Jones Morris
Director of Photography
Theo Garland
Creative Team
Simon Vicars
Andre Sallowicz
Matt Fitch
Mark Lewis
Jason Wallis
Account Team
Oliver Lester
Emily Bristowe
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