The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Experiential
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Brand Installations
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Craft / Use of Technology
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Annual ID:
OS_EX20_026S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Beijing + Ogilvy / Shanghai
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Innovation in Experiential
Annual ID:
OS_EX20_027S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Annual ID:
OS_EX20_028S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_023S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Annual ID:
OS_EX20_009S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Annual ID:
OS_EX20_006S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Brand Installations
Annual ID:
OS_EX20_007S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Brand Installations
Annual ID:
OS_EX20_008S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_019S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_020S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_015S